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Mass Media and Internet Effect on Healthy Life Style Forming
VENKRBCOVÁ, Klára
Abstract Media and their content have been subject to research since the time of their origin. A lot of scientists deal with their influence on formation of a human and the society. The term media is being discussed very frequently nowadays. Sociologists, psychologists, politicians as well as journalists often write and speak about media in various contexts. Mass media play a unique and irreplaceable role in providing social coherence in the modern society; they support power allocation and social communication. Evaluation of mass media roles differ according to what these roles bring to individuals and to the society, because what we can evaluate from one view as desirable may be seen undesirable from another view. Mass media serve to maintenance and stability of democratic society and they support the existing power allocation. Most of everyday communication is interpersonal or in a group, which means that it is tightly fixed in the situational and cultural context. Our existence in the society is not only determined geographically, but mainly in the sense of cultural behaviour patterns and conventions and certain social relations. The aim of my thesis was: ``To analyze the influence of media and the Internet on formation of healthy lifestyle among secondary and tertiary students and to analyze all differences between secondary and tertiary students.{\crqq} The aim of the thesis has been met. Hypothesis 1: Media have stronger influence on secondary students than on tertiary students has not been confirmed. Hypothesis 2: Media have stronger influence on weight reduction in women at secondary schools than those at tertiary schools has been confirmed. Hypothesis 3: Secondary students read lifestyle magazines more than tertiary students has not been confirmed.
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The profile of the Czech Prison Service Journal
BÍLÝ, Ondřej
The profile of the Czech Prison Service Journal This thesis concerns prison service. In the theoretical part, there is a history and contemporary state of the execution of prison service in the Czech Republic and the Prison Service of the Czech Republic which is in charge of the execution. This part contains information about a transformation of the Czech prison system and the modern trends that exist in prison service. There is also information about the possibilities of public relation activities of the Prison Service of the Czech Republic. It highlights the crucial role of the media in public relations activities of these institutions and organisations. At the end of the theoretical part, there are descriptions of the projects regarding public relations that have already been implemented by the Prison Service of the Czech Republic. The main aim of this diploma thesis is to monitor the development of The Journal of the Prison Service of the Czech Republic, the Czech Prison Service Journal, regarding its content and its formal or technical site. Quantitative research was used to reach the main aim, which involved the method of analysis of products, as well as the technique of content analysis. It was discovered during this research that the Journal has significantly changed its content structure of published articles and its graphic representation during the last fourteen years of its existence. Besides professional articles that have been published, the Journal concerns itself more and more with current events within the prison service. It appears to be the goal of this service is to create a truthful and positive image of the Prison Service of the Czech Republic. The partial aim of the thesis was to find out, via questioning of public, whether the Czech Prison Service Journal is known outside the circle of employees of the Prison Service of the Czech Republic. Quantitative research was used to reach the partial aim, based upon a method of questioning people on the streets. This research proved that the Journal is unknown in the public. To make the view of the Czech Prison Service Journal complex, a method of a qualitative research, questioning, the technique of semi-structured interviews, was used to find out the opinions of its readers. The readers not only demand professional information from the Journal, but they also want practical experience from each of the penitentiaries and actual information about the Prison Service of the Czech Republic.
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Communication with the public at the time of the solution crisis situation
SALÁTOVÁ, Renata
Life on our planet does not exist without risks. Nobody is protected against extraordinary events and crisis situations. Except for enormous traffic accidents and natural disasters such as floods, fires, windstorms, landslides and avalanches there are also probable accidents with leakage of dangerous chemical substances in the Czech Republic. Above listed probable situations require immediate reaction and in many cases their solution raises the need of communication with public. In the Czech Republic there was for this purpose created a system of crisis management, which carries out prevention and correction of crisis situations and during crisis outbreak exercises specific procedures leading to reduction of crisis effect. Integral part of activities is the area of information flow (crisis communication) including informedness of general public. The result of above described activity is the plan of communication with public. With respect to the fact that no rule of law solves the content and structure of this document, my proposal results from accessible scientific literature, performed analysis of chosen municipalities and consultation with professionals on this topic. Information is the base of all events, however they are useless if the do not reach these who were they addressed to. That is why their transfer should play the main part when carrying out precautionary measures against extraordinary events and crisis situations as well as in the time of crisis situation solution.
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Body image in eating disorders and health-social consequences.
PULCOVÁ, Klára
Eating disorders present very compelling health and social problems. These are psychological malfunctions which can have non-reversible health consequences. These days approximately five percent of namely young girls suffer with this type of malfunction, and according to research, this number constantly grows. Eating disorders are in direct relationship with misinterpreted (negative) self image, namely with non-adequate perception of one{\crq}s own body. The research goal of this work was to map questions of body image towards the relationship to eating disorders and find out possible common or different signs in self evaluation of girls who did not suffer from eating disorders. The work is conceived as explorative research combining components of quality and quantity research. Used in both forms of research a methodology of interviews {--} in the quality part there was used the technique of half-standardised interviews, and in the quantity, the questionnaire technique. The target group was girls who suffered from a serious eating disorder. In the quantity part, the target group was girls between the age 14-25. The research took place in elementary and grammar schools and colleges in České Budějovice. Based on the quality research, the hypothesis of body image was framed in the ages of 14-25 years old. Based on the quantity research, general positive assessment with self appearance without view to the age was found, but also was found dissatisfaction - not so essential in girls with an eating disorder. This work was supposed to lead to increasing of awareness regarding given questions of both non-professional and professional public. I would recommend to increase awareness, not only in consequences of these disorders, but also regarding the long-term ineffectiveness and health wake of inadequate weight-loss methods in both elementary and grammar schools, due to the fact that this is the time most essential for the origin of eating disorders.
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Information society and its exposure in human health.
POLČÁKOVÁ, Jana
This bachelor{\crq}s work is concerned with mutual relations between current information society and healthy life style of individual. In the theoretic part of this work are as first defined basic conceptions of work in context of health, as second goes into the changes in life of individuals, who were brought by this society and into media as a source of information on the healthy life style. This work follows the analysis of each type of information sources and their basic functions. In the practical part consist in the realization and the evaluation of the question-form enquiry, which is concerned with information sources and their influence over the healthy life style of individual.
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Persuasion of Nonverbal Devices in Contemporary Journalism
ZAHRADNÍKOVÁ, Andrea
Medial communication was and still is very important in society. Until recently was the most important type of media communication the journalistic. In 20th century appears the television broadcasting phenomenon, that among others influences the prezent form of journalistic. Expressive changes are in verbal representation and graphic prezentation of informations, we note the shift of using the means, that are press media trying to impact on recipients. This research is focused on the characteristic of nonverbal means of persuasion. The objective is description of the influence over readers in current tabloids and quality newspaper. The base of the research is the analysis of 348 newspapers, collected from october 2006 to october 2007. Subsequently the comparsion of nonverbal means of persuasion was done in 4 czech nationwide newspapers. The research is focused mainly on type characteristic and frequency of these means in each periodical and their mutual comparision.
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Problems Disorders Receipt Food
KLÍROVÁ, Monika
The work deals with eating disorders, the issue, describing the occurrence. It shows the difference between boys and girls. It introduces us to the history and seeks to show that eating disorders are not just a matter of last time. It also seeks to show the new (modern) forms of eating disorders and explain their specific features.
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Action-Movie Hero in the Pre-School Childs Life
ŠIKLOVÁ, Eva
This thesis is divided into two parts {--} theoretic and practical. The theoretic part has three chapters. The first chapter puts mind to definition, evolution and effects of media, studies the television and film (their negatives and positives). The second chapter draws near pre-school child, some theories of TV influence and conditions increasing the risk of the negative effects. The third chapter is focused on the present TV offer, makes references to the Law on Broadcasting and some action films and heroes. The practical part brings the results of the research that collected the parents, teachers and children views on the present action hero. In the end is an advice as a solution for some situations, which were caused by watching the action films.
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A Book as a Medium for Pre-School Education
ČASTORALOVÁ, Petra
The book belongs to the oldest means of information (media) that us acquaints with culture around the world. Through the book we gain the information about literature, arts, science, history, etc. The book is used as a source of information, entertainment, relaxation and sometimes as an escape from reality. It has an irreplaceable place in our lives. The theoretical part of my bachelor thesis treats about effects and the meaning of media on the education preschool children. She localizes to the book, as medium, which the children meet with throughout the life. She illustrates the conception and the function of literature or children its specifics and genre structure. It informs us about factors affecting the children reading and others area, which are related to education. The practical part of my bachelor thesis consists of research describing the relations of parents and teachers in the kindergartens and media, above all books. The aim is to ascertain whether the books are used in education of preschool children.
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Problems of Children´s Homes in the Light of Media
KREJSA, Zdeněk
The dissertation deals with problems of Children´s Homes, especially with problems young people face when they leave these institutions. It presents two views : firstly {--} how the problems are seen by these young people, secondly {--} how they are described in the most accessible media. The theoretical part characterizes young people leaving Children´s Homes and their most common problems. Next it describes the mentioned institutions (ie. Children´s Homes)and also deals with psychical deprivation and hospitalism. One part is devoted to the relationship between social work and the media in three levels. The practical part consists of the tested sample characterictics ( people from Children´s Homes vs. young people from the population off these). The result {--} the characteristics of the young people view of Children´s Homes and their ill- preparation for an independent life - was made by analysis and interpretation of respondents´ answers. These results are next compared to the results of contents analysis of newspaper articles, video-recorded documentaries and electronic information, freely available in the media.
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