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Negative impact of massmedia communication tools
ŠVEHLA, Jiří
The bachelor thesis ?Negative impact of mass media communication tools? is concerned with typology of media and their influence on contemporary consumers and mainly on youth. It analyses in detail particular types of media, their development and influence. The thesis is focused on two types of media - mature and youth. Mature media send information in one way, whilst youth media can communicate all directions.The thesis is also aimed at the relationship between the new communication possibilities and culture. The paper contains a practical part which includes controlled dialogue with pupils of the ninth grade of the primary school and the interpretation of the dialogue.
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Media education and media influence on youth
LILÁK, Karel
Bachelor´s work is focused on the questions of the medial education and the medias themselves. This work also investigate with the influence of the action of medias to the students of apprenticeship. The first part of the theoretical work has generally explains what is media education, what is its significance for society and for the benefit of education in school. They are given functions, types and objectives of media education and communications capabilities via the media. The second part of the theoretical work deals with the basic psychology of youth aged 17 to 20 years, describes the psychological and intellectual development of the group's personality traits and social relationships. The third part of the theoretical work deals with the media themselves, their division and thus how they affect youth. It focuses on the influence of the Internet, television, computers and computer games. The practical part of the paper presents results of a questionnaire, which was presented to college students, automotive and technical Secondary Technical School in the Czech Budejovice. The questionnaire was to determine how the choice of media (television, computer, internet, social networking, books and printing) for youth work, instead they occupy in their lives, to what extent they are used and preferred.
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The analyze of content of reports from regional TV focused on social sphere.
KRONIKA, Ondřej Alexandr
Bachelor thesis analyses number and content of reports presented by local TV, operates in South Bohemian region between the years 2009-2010. Research is focused on reports dealing with social themes and compares the coverage of these reports to coverage of other themes, and states their ratio. The analyze of content finally studies, which themes of social work are medially preferred. Following information were finally confronted with representatives of local TV. Their statements make clear how it goes in TV studios and shows the principles on which base the reports are choose. This research also shows the attitudes of these studios to presentation of social work in medias. Theoretical part of this work deals with this relationship, besides of definition of basic terms and tissues.
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CAN syndrome and secondary victimization of victims by the media: Cause Kuřim
VALIŠOVÁ, Lenka
The work deals with the CAN syndrome secondary victimization of victims by the me-dia. The first part deals with children and their fundamental needs and rights, is also briefly characterized CAN syndrome. It also deals with the media and their impact on the victim, which is described secondary victimization. The second part discusses the highly publicized case Kuřim is exam-mano, as this scandal has been violated. This case is used as a negative by-example, the influence of media on the victim. This case was deliberately chosen because it is an example of how this should not be and it also came with a ?muzzle law? is at work also mentioned.
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The picture of life of disabled individuals in selected Czech media
BÍLKOVÁ, Ivana
The work deals with the life's portrait of disabled persons in selected Czech media. The theoretical part provides clarification of basic terminology data, such as disability, physiotherapy and integration. Particular attention is paid to integration of the individuals into the society. Furthermore, the development of the picture of disabled persons' life trough the history is integrated here ? in the ancient world, Middle Ages and modern period. A chapter dealing with the characteristics of media, their functions and effects is also included to this work. The practical part is focused on analyses of the occurrence and the content of articles about disabled individuals from two picked newspapers ? MF Dnes as a representative of the national Czech daily press and Pelhřimovký deník as a representative of the regional press. The research is carried out during the monitored period from July to December 2010. Positive attitude to handicapped individuals and groups as well as openness to their integration into the general population is obvious from the analyzed newspaper articles.
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Level of verbal communication in children in pre-Kindergarten class
BENEŠOVÁ, Simona
The thesis deals with the issue of development of communication skills in children in pre- kindergarten class. Individual chapters deal with communication, speech and the influence and the influence of the family, media and kindergarten on the development of communication skilles in these children. In the next section, then use the questionnaire method identifies, how to evaluace the kindergartener level of verbal expression in children in the preschool class.
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The sports journalist and his social role: comparative perspective
MLS, Martin
The subject of the theses is sports journalism, the part of Czech media sphere slightly neglected by academics. The main focus is on Czech sports journalists (without consideration of their specific professional interest) and their social role. This paper has sociological character and its goal is to compare Czech sports journalism in two periods - during the period of ´propagandistic-promotion role´ of media defined politically (primarily by Communist Party) before 1989 and during contemporary period of commercialized and entertaining media - and to compare these two periods. The text can be understood as a contribution to the role of media within the framework of out-of-school education. Theses also contains the analysis of sports journalists role before 1989 and today: only aspect of sports journalists business which did not changed during last twenty years is the essence of their profession. One of two main methods used in this paper is qualitative analysis of questionnaires collected in an email survey: we could compare working conditions and profession opinions of five regional sports journalists. The text also offers professional portraits of respondents which are based the interpretation of their answers. These answers were interpreted by the author from the comparative perspective. Findings and conclusions were used for developing the typology of sports journalists which contains five genuine types of sports journalists. All types are described from several angles and to each type one respondent of our research is allocated as a representative. At the end, author offers critical evaluation of the typology and possibilities of future work on the topic of sports journalism.
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The influence in the operative procedure
ZRZAVÁ, Monika
This essay is focused on examining of the influence of global mass media on people´s lifestyle and shopping behaviour of consumers. It desribes the problems of how today?s people percieve advertising and what they think of it. It also evaluates the pros and cons of advertising messages. The marketing communication, media and influence of advertising on people´s lifestyle and their decisions are the next important parts of this work. This part also observes the effectiveness of advertising and it´s close links with psychology. The paper also suggests the direction the advertising should take and it also discusses some of the things that should be avoided in advertising. The advertisement became an inseperable part of everyday life. What kind of attitude towards the advertising they create and how much they let influence themselves by it depends solely on each and every single person. This issue would need a further and deeper study in order to provide the necessary information not only for the creators of advertising.
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Speech Development in Kindergarten
MÁŠOVÁ, Kristina
The theme of this thesis is a description of children speech development from phylogenetic and ontogenetic aspect and characterization of the speech development of children from birth to seven years. Furthermore, the work deals with contemporary social changes in connection with the development of speech. The practical part is dedicated to identifying the conditions for the development of spontaneous speech of children in kindergarten today. By my own observation and questionnaire survey, I discovered the possibilities of spontaneous communication of children during daily activities in kindergarten.
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Contemporary Influence of Mediums on Preschool Children Play
KRISTOVÁ, Eva
The objective of the thesis is to characterize the influence of contemporary media on the life of pre-school children and to look for ways of eliminating the negative effects. The theoretical part defines the main concepts " medium, media communication, media production and product, media interpretation " and it presents a classification of media; it also characterizes the contemporary media and its effects, as well as the specific nature of the effects at the pre-school age and media instruction. The first part also characterizes the child"s playing at this age as its main activity and as a diagnostic method. The practical part contains the results of a research conducted in order to find out about the influence the children"s usage of the media has on their aggressive behaviour at play.
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