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The Children´s hero in the contemporary literature and film for children
HAFERNÍKOVÁ, Eva
The thesis deals with the representation of children hero characters in the contemporary literature and movies for children and young people. The theoretical part of the thesis deals with the influence of media and particular children fantasy heroes, Harry Potter and Isabella Swan. The practical part finds out children{\crq}s and students{\crq} opinions about media, books, movies and preferred and not preferred children heroes{\crq} qualities.
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Media literacy and its realization at the elementary school
VOBORNÁ, Blanka
Diploma work engages in the new educational line, which is Medial education. The theoretical part explaines notion of medial education, medial literacy. It describes the development of line and his obstruction to the czech education and it targets the role of medial education in the framework educational programme, it means how it should be embedded in instruction. It should fulfil the conditions. The practical part is focusing on chances of instruction medial education and analysis classes.The methodical disposition serves as instrument for teachers and students of second {--} degrese on the primary school.
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THE MEDIA AND GENDER STEREOTYPES
MACHÁČKOVÁ, Zuzana
This thesis deals with gender stereotypes in media. It is divided into two parts, one of which {--} a theoretical part {--} presents several theorethical concepts of gender in advertisement and media by some experts like Erving Goffman, Judith Williamson or Libora Oates-Indruchová. This part deals also with problems of media education and opportunities for realization of practical exercises as far as gender is concerned. The second part of this thesis is created for a practical purposes. It consists of seven practical activities focused on gender stereotypes in media which can be used at primary school as a schoolwork. A practical exercises aims to extand a students` knowledge of gender stereotypes which are presentated in media and at the same time find out how these stereotypes are percieved. At the end of the second part is described a feed-back which will be gained at the primary school Bezdrevská in České Budějovice.
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The role of media in the leisure time of older citizents.
PINKAVOVÁ, Eliška
The magisterial thesis deals with problems of seniors' pastime activities regarding the media, especially television. The theoretical part describes and explains what a qualitative research means, what this research aggregates, what the term media means, what kinds and roles we can distinguish amongst the media. The thesis aims on the importance of the media as well. This work draws from a theoretical knowledge and a self qualitative research in the practical section. The research is based on having qualitative talks with seniors. The work should find out what kind of media is preferred among seniors and why, or what role the media play in everyday life of a senior. This thesis is also focused on pointing out the fact that more seniors interest themselves in learning how to work with the internet and how they benefit from using the web. In addition, I would also like to show how the contemporary seniors spend their leisure-time and how the media participate in their lives.
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Mass Media and Internet Effect on Healthy Life Style Forming
VENKRBCOVÁ, Klára
Abstract Media and their content have been subject to research since the time of their origin. A lot of scientists deal with their influence on formation of a human and the society. The term media is being discussed very frequently nowadays. Sociologists, psychologists, politicians as well as journalists often write and speak about media in various contexts. Mass media play a unique and irreplaceable role in providing social coherence in the modern society; they support power allocation and social communication. Evaluation of mass media roles differ according to what these roles bring to individuals and to the society, because what we can evaluate from one view as desirable may be seen undesirable from another view. Mass media serve to maintenance and stability of democratic society and they support the existing power allocation. Most of everyday communication is interpersonal or in a group, which means that it is tightly fixed in the situational and cultural context. Our existence in the society is not only determined geographically, but mainly in the sense of cultural behaviour patterns and conventions and certain social relations. The aim of my thesis was: ``To analyze the influence of media and the Internet on formation of healthy lifestyle among secondary and tertiary students and to analyze all differences between secondary and tertiary students.{\crqq} The aim of the thesis has been met. Hypothesis 1: Media have stronger influence on secondary students than on tertiary students has not been confirmed. Hypothesis 2: Media have stronger influence on weight reduction in women at secondary schools than those at tertiary schools has been confirmed. Hypothesis 3: Secondary students read lifestyle magazines more than tertiary students has not been confirmed.
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The profile of the Czech Prison Service Journal
BÍLÝ, Ondřej
The profile of the Czech Prison Service Journal This thesis concerns prison service. In the theoretical part, there is a history and contemporary state of the execution of prison service in the Czech Republic and the Prison Service of the Czech Republic which is in charge of the execution. This part contains information about a transformation of the Czech prison system and the modern trends that exist in prison service. There is also information about the possibilities of public relation activities of the Prison Service of the Czech Republic. It highlights the crucial role of the media in public relations activities of these institutions and organisations. At the end of the theoretical part, there are descriptions of the projects regarding public relations that have already been implemented by the Prison Service of the Czech Republic. The main aim of this diploma thesis is to monitor the development of The Journal of the Prison Service of the Czech Republic, the Czech Prison Service Journal, regarding its content and its formal or technical site. Quantitative research was used to reach the main aim, which involved the method of analysis of products, as well as the technique of content analysis. It was discovered during this research that the Journal has significantly changed its content structure of published articles and its graphic representation during the last fourteen years of its existence. Besides professional articles that have been published, the Journal concerns itself more and more with current events within the prison service. It appears to be the goal of this service is to create a truthful and positive image of the Prison Service of the Czech Republic. The partial aim of the thesis was to find out, via questioning of public, whether the Czech Prison Service Journal is known outside the circle of employees of the Prison Service of the Czech Republic. Quantitative research was used to reach the partial aim, based upon a method of questioning people on the streets. This research proved that the Journal is unknown in the public. To make the view of the Czech Prison Service Journal complex, a method of a qualitative research, questioning, the technique of semi-structured interviews, was used to find out the opinions of its readers. The readers not only demand professional information from the Journal, but they also want practical experience from each of the penitentiaries and actual information about the Prison Service of the Czech Republic.
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Communication with the public at the time of the solution crisis situation
SALÁTOVÁ, Renata
Life on our planet does not exist without risks. Nobody is protected against extraordinary events and crisis situations. Except for enormous traffic accidents and natural disasters such as floods, fires, windstorms, landslides and avalanches there are also probable accidents with leakage of dangerous chemical substances in the Czech Republic. Above listed probable situations require immediate reaction and in many cases their solution raises the need of communication with public. In the Czech Republic there was for this purpose created a system of crisis management, which carries out prevention and correction of crisis situations and during crisis outbreak exercises specific procedures leading to reduction of crisis effect. Integral part of activities is the area of information flow (crisis communication) including informedness of general public. The result of above described activity is the plan of communication with public. With respect to the fact that no rule of law solves the content and structure of this document, my proposal results from accessible scientific literature, performed analysis of chosen municipalities and consultation with professionals on this topic. Information is the base of all events, however they are useless if the do not reach these who were they addressed to. That is why their transfer should play the main part when carrying out precautionary measures against extraordinary events and crisis situations as well as in the time of crisis situation solution.
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Body image in eating disorders and health-social consequences.
PULCOVÁ, Klára
Eating disorders present very compelling health and social problems. These are psychological malfunctions which can have non-reversible health consequences. These days approximately five percent of namely young girls suffer with this type of malfunction, and according to research, this number constantly grows. Eating disorders are in direct relationship with misinterpreted (negative) self image, namely with non-adequate perception of one{\crq}s own body. The research goal of this work was to map questions of body image towards the relationship to eating disorders and find out possible common or different signs in self evaluation of girls who did not suffer from eating disorders. The work is conceived as explorative research combining components of quality and quantity research. Used in both forms of research a methodology of interviews {--} in the quality part there was used the technique of half-standardised interviews, and in the quantity, the questionnaire technique. The target group was girls who suffered from a serious eating disorder. In the quantity part, the target group was girls between the age 14-25. The research took place in elementary and grammar schools and colleges in České Budějovice. Based on the quality research, the hypothesis of body image was framed in the ages of 14-25 years old. Based on the quantity research, general positive assessment with self appearance without view to the age was found, but also was found dissatisfaction - not so essential in girls with an eating disorder. This work was supposed to lead to increasing of awareness regarding given questions of both non-professional and professional public. I would recommend to increase awareness, not only in consequences of these disorders, but also regarding the long-term ineffectiveness and health wake of inadequate weight-loss methods in both elementary and grammar schools, due to the fact that this is the time most essential for the origin of eating disorders.
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Information society and its exposure in human health.
POLČÁKOVÁ, Jana
This bachelor{\crq}s work is concerned with mutual relations between current information society and healthy life style of individual. In the theoretic part of this work are as first defined basic conceptions of work in context of health, as second goes into the changes in life of individuals, who were brought by this society and into media as a source of information on the healthy life style. This work follows the analysis of each type of information sources and their basic functions. In the practical part consist in the realization and the evaluation of the question-form enquiry, which is concerned with information sources and their influence over the healthy life style of individual.
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Persuasion of Nonverbal Devices in Contemporary Journalism
ZAHRADNÍKOVÁ, Andrea
Medial communication was and still is very important in society. Until recently was the most important type of media communication the journalistic. In 20th century appears the television broadcasting phenomenon, that among others influences the prezent form of journalistic. Expressive changes are in verbal representation and graphic prezentation of informations, we note the shift of using the means, that are press media trying to impact on recipients. This research is focused on the characteristic of nonverbal means of persuasion. The objective is description of the influence over readers in current tabloids and quality newspaper. The base of the research is the analysis of 348 newspapers, collected from october 2006 to october 2007. Subsequently the comparsion of nonverbal means of persuasion was done in 4 czech nationwide newspapers. The research is focused mainly on type characteristic and frequency of these means in each periodical and their mutual comparision.
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