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Analysis of selected brand from the Czech Quality Programme: Q21 - 21st century store
BEZEMKOVÁ, Aneta
The aim of this thesis was to present and subsequent analysis of quality brand Q21 - 21st century store. Through a questionnaire survey conducted at the level of brand holders, brand manager and customers of two certified retail units have been identified its strengths and weaknesses. Since 2010 is this brand part of the Czech Quality Programme, which currently covering together 20 independent brands. This Programme should help consumers in shopping orientation, but also assist entrepreneurs in bringing new quality products and services to market.
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Consumer protection
Kotová, Šárka ; Drozen, František (advisor) ; Novák, Miloš (referee)
The work is divided into 2 parts. First part deals with general level of consumer protection. It specifies consumers discretions and duties, analyses concrete laws that govern consumer protection and institutional reinsurance of consumer protecion in the Czech Republic. The second part analyses situation in foodstuff area, it warns against traps of the market and underline quality brands, which can make consumer's choice easier.
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The Analysis of a Selected Quality Label (Czech Quality Programme): "Supported Employment"
RYJÁČKOVÁ, Sandra
The bachelor thesis introduces the Czech Quality Programme (CzQ), in which there are 19 quality labels currently listed. Since 2005 there is also the Quality Label Supported Employment in the Czech Quality Programme. The practical part is dedicated to the presentation of the label and its subsequent analysis, based on the results of a questionnaire survey conducted at the level of individual holders, administrator of the label and the other providers of supported employment. In the final part the current situation of supported employment in the Czech Republic is depicted as well as its influence on the Quality Label Supported Employment and the strengths and weaknesses of the label.
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The anylysis of selected labels of the Czech quality programme(toys)
TRNKA, Michal
This bachelor thesis deals with the presentment and the following analysis of selected marks from the Czech toys quality program. This program assists the distribution of quality toys and services, that are objectively checked by third side. It includes 17 marks of the quality and two of them are intended for the assortment of toys. These marks are known as {\clqq}Safe and quality toy{\crqq} and {\clqq}Safe toy{\crqq}. The analysis is based on the findings of checklists, which were practised on the producers of toys and the controllers of marks. The conclusions and the qualifications of strong and weak points of the Czech quality program are mentioned at the close of the work. There are also the proposals for the improvement in this researched area.
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The analysis of selected labels of the Czech quality programme (furniture)
NOVÁK, Tomáš
The bachelor thesis deals with the analysis of mark from the Czech quality programme, especially the Czech quality furniture mark. The introduction is dedicated to teoretical analysis, which ensures further familiarization with examinated problems. Following practical part of thesis is dedicated to mark of quality for furniture. Starts with description of the mark Czech quality Furniture, follows analysis of this mark which was conducted by questionnaire survey at managers and holders of the mark. The outputs obtained from both the questionnaires were connected to the summary of results of the questionnaire survey, which describes present situation of the mark. After analytical and synthetic part follows discussion and summary of the facts in ending, which describes results of the thesis, thus describes strenghts and weaknesses of the mark Czech quality furniture.
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Chosen problems of consumer protection
JOHNOVÁ, Michaela
The main aim of my work is to determine consumers' knowledge of their rights. I am interested in this issue both in general terms and with a focus on food. The necessary information was obtained from marketing research especially by asking consumers. The conclusion includes the results of this research and also proposals to improve consumer foreknowledge. These proposals were consulted on the Consumers Defence Association in Ceske Budejovice.
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Srovnání kvality rostlinných tuků
Půhoná, Simona ; Janoušková, Alena (advisor) ; Petrů, Miroslav (referee)
Co je kvalita. Jaké jsou požadavky na kvalitu výrobků. Proč mají podniky zájem o jakost. Tuky, jejich vznik a výroba.Představení výrobců rostlinných tuků. Značky kvality a oceněné tuky. Kvalita rostlinných tuků na českém trhu-test odborníků, názor veřejnosti. Srovnání splnění požadavků na kvalitu rostlinných tuků.
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Ověřování kvality potravin
Košková, Veronika ; Chvojková, Helena (advisor) ; Švachová, Marie (referee)
Práce se zaměřuje na značky kvality potravin, které dokládají, že kvality byla ověřena třetí (nezávislou) stranou. Konkrétně jsou zmiňovány značky Klasa, Czech made, Tesco, Metro Quality a Bio-Produkt ekologického zemědělství. V teoretické části jsou příslušné značky charakterizovány (jsou uvedeny podmínky jejich udělení, grafická podoba, apod.). Praktická část práce vychází z dotazníkového šetření mezi spotřebiteli různých demografických charakteristik a ukazuje, jaká je znalost značek kvality potravin a vůbec vnímání kvality.
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