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Horror Atmosphere in E. A. Poe's stories
KAŠPAROVÁ, Tereza
The goal of this bachelor thesis is to describe the means Edgar Allan Poe uses to create the atmosphere of horror in his short stories. The first part of the thesis deals with themes as the most obvious of the means that Poe employs. The themes analyzed in this chapter recur frequently in the stories and have the most powerful impact on the reader. The second part of the thesis focuses on the setting and in the third and final part the narrative style is discussed.
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Preschoolchildren's relationschip with animals
JUHASOVÁ, Petra
The present Barchelor's thesis investigates a preschool children's relationship with animals. The research methodology and questionnaire focused on 15 unpopular animals were developed. The questionnaire was completed by 71 preschool children. Research results were compared with several czech and foreign studies. Educational project aimed at changing preschool children's relationships with unpopular animals was created based on results of the study.
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Qualitative research of processes of physical and mental preparation for parachuting and an influence of stress during the parachute jump
MARTIN, Milan
The aim is to undertake qualitative research based on Grounded theory and findings how the sports and military paratroopers prepare to jump. We try to explain coaching and learning, activation theory, the theory of stress, coping with stress, the influence of music on the activation and stress management in theoretical part. We explain the concept of qualitative research, grounded theory basics using a semi-structured interview method, or. observation in the methodological part. Detected patterns of physical and mental preparation and the different elements of a common or joint managing stress and emotions in sport skydivers and parachutists ACR will be summarized after qualitative research.
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Fear as the primary emotion in people with limited freedom by several hours of incarceration
VOTRUBA, Martin
This study analyzes how fear is the main emotion after personal freedom is restricted in an initial short-term incarceration in a holding cell. The theoretical part is divided into legal, psychological and ethical parts. The legal section describes the particular rights and responsibilities of individuals who are limited in their fundamental rights and freedoms after being detained by the Law Enforcement of the Czech Republic. Secondarily the individual state rights based on legislatives standards are also reviewed in this section, in respect to effects on a citizens rights and freedoms. The following section discusses the possible psychological and ethical effects. The field investigation part was conducted by a controlled research investigations using interviews with individuals currently in police custody. The research focuses on the actual emotional experience of fear incarceration.
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Comparative analysis of economic behavior on chosen population of former soviet union countries: Russia, Ukraine and Kazakhstan
Pikman, Oxana ; Hubinková, Zuzana (advisor) ; Kašparová, Eva (referee)
Master thesis was focused on comparative analysis of economic behavior on chosen population of Russia, Ukraine and Kazakhstan. The main goal of this thesis was to define basic trends of the economic behavior in the different dimensions such as history, politics, economics, law and psychology. In the beginning of the thesis was set up hypothesis concerning main factors contributed to the related topic: adaptation, control, trust and fear. Analytical part was focused on research of relationship between defined factors and the process of choosing economic behavior strategy.
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Anxiety and fear in young school age children from perspective of parents and the children themselves.
HODKOVÁ, Kamila
The bachelor thesis deals with children of younger school age and their feelings of anxiety and fear. The aim of this thesis is to conduct a survey of children?s emotions of anxiety and fear and to compare perception of those emotions from the perspective of parents and children. The theoretical part describes the terms anxiety and fear, origin of those emotions and how they are shown. The following chapter deals with the younger school age, describes its characteristics and focuses on cognitive, emotional and social development as well as on self-concept of a child. Further there is a chapter about child anxiety and fear, with major focus on children of younger school age. This chapter describes techniques of handling the emotions and also their prevention. The closing chapter of the theoretical part is focused on how parents perceive fears of their children and how they react to them. The research is focused on how fears an anxiety are described by children and how they are perceived by their parents. Data were obtained through interviews.
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The theme of coping with the "star" fate in two pieces of work - Život s hvězdou and Pan Theodor Mundstock
VOMÁČKOVÁ, Šárka
The bachelor thesis deals with the comparison of two pieces of work ? Život s hvězdou and Pan Theodor Mundstock. The aim is to monitor differences in the gradual development of the main protagonists, who suddenly find themselves in the identical dire situation. The main attention is given to their inner psychological processes, which however are noticeably reflected even in their behaviour. Not even the nature of surroundings is omitted because it becomes the most important starter of all the inner processes of both protagonists. The thesis also refers to the reflection of lives of individual authors in their works and question of the originality within these works, which focus on the identical topic.
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The Use of Emotions Fear in Social Marketing
Šenková, Simona ; Karlíček, Miroslav (advisor) ; Hrkal, Marek (referee)
The bachelor thesis "The Use of Emotions Fear in Social Marketing" is concerned with finding an appropriate degree of fear in social campaigns, which try to change attitudes and behavior. The theoretical part defines basic terminology of marketing communication, social psychology, and compares the feasibility study of the topic. In the practical part was conducted own research, which compared responses of participants of experiment on different intensities of fear. The results were compared not only between different intensities used fear, but were analyzed as well attitudes of women and men. The last part interprets the achieved outputs and suggests further practice in this area.
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Analysis of marketing appeals in advertisement
Kosáková, Monika ; Koudelka, Jan (advisor) ; Kočkovský, Róbert (referee)
The aim of the Master Thesis entitled "Analysis of marketing appeals in advertisement" is to study how consumers perceive particular appeals in terms of the credibility and popularity. Furthermore, research is focused on finding out with what kind of products responders associate the advertisements with appeals of fear, humor and warmth. Next aim is to find out how responders perceive quantity of advertisement with the particular appeals. Finally, I focus on finding what examples of advertisements using the particular appeals responders recall. The work is divided into theoretical and practical part. The theoretical part covers theoretical basis of advertisement as well as psychological aspects in advertisements. Final chapter of the theoretical part is devoted to appeals in advertisement. The practical part comprises results of questionnaire, which is based on snowball method and the content analysis of 200 TV commercials, which provides information on what appeals are the most frequent ones in analyzed TV commercials.
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