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Podnikové strategie vybraných podnikatelských subjektů v Jihomoravském kraji
Řezáčová, Jana
The thesis is being dedicated to the corporate strategies of the selected spa subjects in the area of Jihomoravský kraj. The management of the company is being analyzed. Based on this analysis the strategies and recommendations for the company are being specified. These strategies could be helpful to the organizations in their future growth and development. The theoretical part describes the terms from the area of interest. This part is being further extended by the practical results in congregational part of the thesis. The PESTEL analysis, the Porter's model of the competitive forces and the EFE matrix has been applied on the external environment. In the internal environment the business subject as well as human resources area is being analyzed. The financial analysis and the IFE matrix are being performed for the internal environment. The complex analysis is being performed with the IE matrix and the SWOT analysis.
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Návrh strategií pro Zemědělskou společnost Stará Říše, s. r. o.
Pátková, Michaela
The aim of this thesis is to suggest of the strategies for an agriculture company. The thesis is divided to two main parts. The theoretical part is compiled from technical literature. The practical part is based on an analysis of external and internal environment determine opportunities and threats, strengths and weeknesses. SWOT analysis is made from of obtained dates and then the strategies are proposed. The selected strategies are evaluated with the regard to the current economic situation of the company.
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Marketing management in selected hotel
ŠALKOVÁ, Markéta
This theses contains an analysis of market conditions and internal environment at the Šumava hotel in Vyšší Brod and suggestions to improve marketing management. It is an established hotel in an attractive location near the border with Austria and the Lipno dam. In the theoretical part, there are analytical tools, which include analysis of the situation and further sub-analysis, SWOT analysis, and SERVQUAL method. The theses examines two hypotheses that "management at a given capacity hotel will not be conceptual, but random, and that the hotel with this capacity will not be monitor market development and client Leeds adequately". Neither of these hypotheses was confirmed. Proposal made on the basis of the analysis includes marketing strategy in terms of changes in product, marketing communications, distribution and greater focus on attractive target segment, which requires additional personál and professional support. In addition, the proposal for changes in the area of financial management.
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Indoor air quality in kindergartens and primary schools L. Kuby 48, České Budějovice
TUREK, Jan
The bachelor thesis deals with the quality of the internal environment at primary school and kindergarten L. Kuby 48, České Budějovice which are connected in one area. Its substance is the measurement of carbon dioxide, humidity and temperature in relation to the time and its impact on pupils based on my own observations and findings. The thesis also includes a survey on the basis of which was evaluated the connection of primary and nursery schools. The establishment of primary school is dated in 1927. The Kindergarten was established in 2011 in the former area school clubs built in 1969. Quality of internal and external environment is getting worse and is still a hot topic. Indoor air is dependent on many factors which is influenced by. The thesis is divided into two main parts. The first, the theoretical part deals with general and specific knowledge of pollutants occurring in the internal environment of buildings, their increase or decrease and the reasons for change and the overview of concentrations reported in the literature and legislation. In my thesis are mentioned the individual components of indoor air, their causes, sources. Of these substances I focus on a substance which most influences the quality of indoor climate and that is the carbon dioxide or CO2. This compound is introduced in my thesis. There are presented its usual concentration in the interior and the exterior, sources and health consequences which may be caused by high concentrations. The carbon dioxide has according to applicable legislation limiting concentration of 1000 ppm. During the measurements acquired by values in the indoor environment from 705 ppm to 3225 ppm. The threshold of concentration for this thesis was set at 1500 ppm. In the second, the empirical part, were used two methods of processing. The first method was a secondary analysis of data obtained from primary school and kindergarten L. Kuby 48 and on the basis of my investigation. The results of measurement and investigations are presented in my thesis. I present the measured values which were investigated. The survey was conducted in six rooms. For each surveyed room is described the current situation at the time of measurement, specified and graphically measured values. For the measurements in most cases was set up so called the step of measurements for period of two minutes i.e., every two minutes were recorded actual measured values of studied variables, which were then processed and evaluated. In all classes were found to exceed the limit concentrations of carbon dioxide. The temperature and the humidity were acceptable according to the legislative regulations. The second method is the method used for querying the use of quantitative research by technique of an anonymous questionnaire stated in the annex. During this investigation was asked a total of 140 respondents. For the assessment has been used 127 questionnaires. Between those interviewed were children of secondary school, also parents of children from primary school and parents of children from kindergarten. Questionnaires were statistically analysed and evaluated on the basis of the hypothesis. By the following research, were both stated hypotheses confirmed. In the case of the first hypothesis that the combination of primary and nursery schools in one area is an advantage for parents and children 75.78% of respondents answered YES. The remaining 24.22% answered NO or did not answer. When querying on the second hypothesis, whether the parents are satisfied with the operation of primary schools and kindergartens L. Kuby 48, 82.35% of respondents answered YES. The remaining 17.65% of the respondents answered NO or did not answer again. The respondents' answers and evaluation of questionnaires is graphically recorded in the thesis. Parts of this thesis are attached photographs which document the progress of measurements.
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Internal environment analysis of a particular company
MARUŠKA, Karel
The aim of my thesis was to characterize and analyze chosen aspects of the internal environment of a particular company with an emphasis on financial analysis and to propose possible changes. Fronius Czech Republic Ltd. seeks to further expand its branches. Another branch has been opened in Ostrava. This branch started its operations officially on the 19th May 2011. A positive fact is that all managers of Fronius Czech Republic s.r.o. completed the Management Skills course. The main objective of thematic workshops was to put what managers routinely used in practice, into a broader framework and to show them other perspectives on the manager?s work. Another positive fact is that the Czech branch was the first sales subsidiary in the Fronius group which received ISO 9001:2008 certification, which verifies the quality of management system by the International Organisation for Standarisation (ISO). My thesis contains an analysis of absolute indicators, analysis of financial ratios, calculation of bankruptcy and creditworthy models, product range and services offered characterization, human resources management and SWOT analysis. In the field of financial analysis, the company achieved very good results both in the ratios and in evaluating bankruptcy and creditworthy models. The results were affected by a sharp decline in profit in 2009. I consider the evaluation of financial analysis along with a creditworthy and bankruptcy models in Fronius Company as the main contribution. The analysis in this scope has never been done before in the company. Another benefit is the formulation of a SWOT analysis, especially awareness of weaknesses and threats and the proposition of possible changes for future development.
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A SWOT analysis applied to the selected company
LETOVSKÁ, Pavla
The aim of this bachelor thesis was to assess the environment of selected company and then apply the SWOT analysis. A MONTZA company, construction enterpriser, was chosen for this work. This company was founded in 1992 with domicile in České Budějovice city in South Bohemia. A SWOT analysis is a strategy planning method for evaluation of Strengths, Weaknesses, Opportunities, and Threats influencing the company. However, other methods were used to recognize the company´s environment. The fundamental method for the environment analysis was the STEP analysis. This analysis identifies the social, technological, economic and political influence on the company. An Analysis of results in particular functional areas was used for recognition of the company´s internal environment. This method analyzes the area of production, finances, marketing, management level, human resources and finally the research and development. An Analysis of cliques, which allows identification of particular cliques affecting the company, was used too. These steps were used for definition of the factors for SWOT analysis. A strategy for the company´s governing was defined according to comparison of these factors. This strategy shows what steps the company should do in the future. The most appropriate strategy was the Confrontation strategy, which consists in employing the strong points of the company for averting the threats.
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Inside the firm and its evaluation
ŠVAMBERK, David
The aim of the thesis is to evaluate the current situation, the company selected through analysis of selected internal environment. Based on the findings and subsequent design of optimal strategies for the company to improve its strengths and eliminate weaknesses. The internal business environment was evaluated by analyzing the various functional areas. The analysis in individual functional areas include marketing, human resources management and financial analysis. Further, the SWOT analysis, which were determined by the strengths and weaknesses and the opportunities and threats. After processing all analyzes and controlled on the basis of an interview with a representative of an economic enterprise, proposing a strategy for possible further development of the company.
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