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National Repository of Grey Literature

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Innovation Marketing Strategy Selected Sports Organizations Šášková, Simona ; Hniličková, Barbora (referee) ; Kysel, Jiří (advisor) The Bachelor Thesis deals with an innovation of marketing strategies of sports organization DANCE STUDIO B-FRESH. The theoretical basis of the work focuses on the general theory of marketing, specifics and trends of sports marketing. The analysis of the current situation describes in detail the whole organization. It is used together with the survey results for my own innovation proposals. Detailed record

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