Home > Search Results: keywords:"strategie společnosti"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 11 records found  previous11 - 11  jump to record: Search took 0.00 seconds. 
Position and strategy of Česká pojišťovna a.s. in a domestic and foreign market
 Bartejsová, Gabriela ; Zamykalová, Miroslava (advisor) ; Mášová, Miloslava (referee)
The thesis focuses on the analysis of the position and strategy of Česká pojišťovna a.s. in the Czech and Romanian market. At the beginning the company Česká pojišťovna is introduced followed by a description of the current strategy whose part is a definition of marketing mix as well and then by the analysis of Czech insurance market from which the position of Česká pojišťovna in the Czech republic arises. At the close of these chapters an evaluation of activities of Česká pojišťovna in the Czech insurance market was performed including proposed recommendations on the improvement. Next parts of the thesis are already dedicated to Romania. Specifics of the entrepreneurial environment are summarized in the PEST analysis followed by Romanian insurance market analysis completed with information regarding the entry of the company in this market and evaluation of its activities in Romania. As the thesis was written during an economic crisis, it includes an identification of its impacts on both the company and above mentioned markets, namely in the economic sphere and incurance sector as well.
Detailed record

National Repository of Grey Literature : 11 records found   previous11 - 11  jump to record:
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English