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Protected designation of "Czech beer" and its position on the Czech market
POLANECKÝ, Lukáš
The aim of this diploma thesis is protected designation of "Czech beer" and its position on the domestic market through a questionnaire survey, awareness of the Czech population on the identification of products brand "Czech beer". In this thesis discussed the individual protected designation indicating the legislative rules that protected these markings define and put into effect. They included specific requirements for granting a protected geographical indication (CHZO) "Czech beer", specifying the requirements for the individual raw materials, production technology and inspection of products bearing this mark. In the practical part of the work was carried out a questionnaire survey which aims to map the awareness of the Czech population CHZO "Czech beer". The questionnaire survey showed that about half of the respondents are aware of the use of the "protected geographical indication". More than half marking "Czech beer" does not know, and only 10 % of respondents knew that the name "Czech beer is protected geographical indications of the European Union, whose purpose is to preserve the good name and quality of the beer produced in the Czech Republic. In particular, the importance of this label, why is introducing some breweries and why do you ask for, it seems to be a distinct people known. But itself idea of the product specifications marked "Czech beer" had only half of the respondents. The questionnaire survey shows that citizens of the Czech Republic should be more informed about the nature of implementation of protected designations in general, but also should be more familiar with the specifics of each label used. It is our aim not only food producers but also merchants that consumers are aware of the importance and promotion of products that are made in the Czech Republic, from local materials and traditional techniques. The positive impulse not only the questionnaire survey, but also as a stimulus for food manufacturers, retailers and other subjects can be perceived "consumer behaviour" of the majority , the majority of respondents - 82% would prefer when buying products labeled "Czech beer".
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Evaluation and motivation of employees in the selected company
STANĚK, Aleš
The main objective of my bachelor work ,,Evaluation and motivation of employees in the selected company? is analyze the present situation and after suggest the possible changes. The work is divided into theoretical and practical part. The theoretical part is focused on knowledge from the specialized literature. This part decribes the motivation, motivational factors, how to make an evaluate interview, methods of evaluation and other important concepts. The practical part contains the characteristics and history of the enterprise, present motivation program and system of evaluation. Below shows the results of the questionnaire survey. On the basis of these results recommendations are designed to improve for the company.
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Communication and motivational climate
CHLOUPKOVÁ, Michaela
This thesis entitled Communication and motivational climate deals with the analysis of internal climate and communication in a selected company. The analyzed company is the corporate branch of UniCall Communication Group Ltd., which belongs to one of the largest companies operating in the sphere of telemarketing. The aim of the thesis is to analyze the climate of motivation and communication in the company, to define potential problems in these areas and propose acceptable and viable solution. The methodology of the studied issue is a situational analysis, done through observations and interviews and a subsequent questionnaire. As for the communication, there is a problem of distribution of information, informality of communication, as well as the feedback system. The biggest motivation is money, though money is, paradoxically, at the same time also the most discouraging factor. Considering the time the company occurs in the market (since 2008), there can be expected a gradual improvement in human resources and corporate culture.
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