keywords:"organizace destinačního managementu" - Search Results

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National Repository of Grey Literature	12 records found 11 - 12 jump to record:	Search took 0.03 seconds.

Possibilities of the further tourism development in the region Sedlčansko
PŠENIČKOVÁ, Iva
Diploma thesis describes the possibility of further development of tourism in the region Sedlčany. The basis for processing the information obtained from local budgetary organizations and the Association of Municipalities Sedlčany interviews focused on the municipalities that cooperate with this organization. The goal is to analyze the current situation in managing the development of the region Sedlčany and suggest possible further steps towards achieving the objectives using the tools of marketing management destination.

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The destination management in the region Central Moravia
HUTEROVÁ, Zuzana
The thesis is dealing with destination management as a new incoming trend of managing the development of tourism in a region. The new way of management is working in the western countries for more than fifty years, but in the Czech Republic it is still at the beginning of the implementation. The aim of the thesis is to analyse the activities of the destination management organisation Střední Morava {--} Sdružení cestovního ruchu and based on the evaluation of the activities I will suggest possible changes so that the Stredni Morava destination can become a strong competitive complex based on cooperation and coordination of all interested tourist subjects.

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