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National Repository of Grey Literature 11 records found  previous11 - 11  jump to record: Search took 0.01 seconds. 
Marketing strategy in the field of regeneration, nutrition and sports training
 Boháčová, Martina ; Průša, Přemysl (advisor) ; Zeman, Jiří (referee)
The aim of the bachelor thesis is to find out if there is enough space for the new emergent company in Brandýs nad Labem-Stará Boleslav. The new company wants to act in the field of regeneration, nutrition and sports training. Another aim is to identify behavior of consumers in the market, their wishes and needs. For these purposes the thesis contains the competition analysis and the questionnaire investigation of consumers in the concrete market. The next objective is to determine marketing objects of the company and to suggest the marketing strategy, which is based on the marketing mix. This practical part is completed by theoretical part. The theoretical part is focused on marketing conceptions, the planning stage of the marketing strategy, marketing decisions in retail trade, purchase behavior of consumers and the marketing research.
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