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	Proposal of Developement of Marketing Activities of AVDO Agency Nešporová, Kristýna ; Vaňharová, Veronika (referee) ; Koleňák, Jiří (advisor) This study focuses on the proposal of developing marketing activities of AVDO Agency The proposals of resolution will be formulated on the bases of the analisys of the actualal posture. These proposals of resolution should lead to win new customers and to keep present customers, to consolidate the market position and thereby contribute to gain enhancement. Detailed record
	Analysis of the Selected Firm Válek, Petr ; Mátl, Roman (referee) ; Hanušová, Helena (advisor) The diploma thesis aims at analyzing Miss Claire Ltd., a distributor of perfumes and cosmetic goods. The situation of external and internal environment is described based on Porter Value Chain, indicators of financial analysis, PESTE and SWOT matrix. GE model and BCG matrix serve as complementary tools. All suggested strategies fulfill SMART criteria as well as strategic goal of Miss Claire Ltd, which is achievement of profitability and stabilization of market position. Detailed record
	Strategický management softwarové firmy Ambrůzová, Lucie Detailed record
	Návrh vhodné strategie pro stavební firmu Vítková, Petra Detailed record

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