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National Repository of Grey Literature 11 records found  previous11 - 11  jump to record: Search took 0.01 seconds. 
Internet Memes in Relation to Marketing
 Kolář, Jakub ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
In this bachelor thesis I focus on inquiring the usage of meme as a tool in area of marketing and promotion in comparison to other tools. Part of a thesis talks about history and the development of meme, memetics and universal Darwinism. It defines requirements of meme and the difference which occurres when internet comes into play. In the second part I will investigate the properties specific for online marketing, internet meme and the variety of its spreading. I try to make a suggestion how to approach internet meme in order to accomplish desired goals with regard to characteristics of some succesful internet memes in last couple years.
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National Repository of Grey Literature : 11 records found   previous11 - 11  jump to record:
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