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The body image - the concepts and realities of PF students
MORAVCOVÁ, Lucie
The topic of this thesis is Body image - concepts and realities of students of the Faculty of Education. The theoretical part deals with the definition of the concept of body image, the mental component of body image, historical development of the beauty ideal of the human body and body image, determinants of body appearance, quality of life in connection with the body and body measurement options. The practical part was realized by using a quantitative questionnaire and a self-assessment visual scale BOBR. The research group consists of students of the Faculty of Education of the University of South Bohemia in České Budějovice. The aim is to find out if the concepts and realities in the field of body image differ among students of Faculty of Education. . Another aim is to find out what figure of the opposite sex do Faculty of Education students considered as ideal. The last aim is to find out if this ideal differs from the real appearance of the respondent's partners (if any).
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How Advertisements Influence Self-Perception: A Gender Perspective
Vránková, Ivana ; Pavlík, Petr (advisor) ; Synek, Stanislav (referee)
Bachelor thesis "How advertising affects self-image: Gender perspective" deals with problems of women's presentation in advertisements. The theoretical part points out the impact of mass media in society and it is supported by gender theories concerning adverising. The empirical part links theory with practice through analysis of semi-structured dialogues. I am searching for how respondents perceive image of feminity in advertisement, how big influent advertisement has on self image, in brief, how respondents perceive beauty myth served by advertisement and how they personally deal with it. This thesis try to show how advertisement by its stereotype's images of feminity and masculinity changed everyday life of real male and female.
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Formation of Class Structure as a Result of Class Ideals of Beauty
Klasová, Karolína ; Smetáčková, Irena (advisor) ; Presslerová, Pavla (referee)
The goal of this study was to determine whether a relationship exists between the ideal of beauty and functioning of the class in 9th degree. Directly, the research focused on the design of "class ideal of beauty" and the degree of influence it has on the class structure - the hierarchy and division of roles in the class. Data obtained from children was compared with the available literature, which is presentinge social view of the ideal standard of beauty. The main methods of empirical investigation was observing, questioning to the ideal of beauty, Sociometry B3 and additional interviews. The research sample consisted of a total of 2 classes of basic school in Prague, with a total of 41 pupils took part. Inquiries to the ideal of beauty filled the 29 children - 17 boys and 12 girls and sociometric questionnaire corresponded to a total of 34 male and female pupils - 21 boys and 13 girls. The other boys and girls had either informed consent or were absent during the interview. The data obtained from the questionnaire to the ideal of beauty has been analyzed through a method known as open coding and B3 sociometric questionnaire was evaluated by a computer program. Observations and interviews were used more as a complementary method to verify and clarify information from the questionnaires. From the data we...
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The impact of brands on fashion and lifestyle blogs
Cirhanová, Jiřina ; Křeček, Jan (advisor) ; Vochocová, Lenka (referee)
This master thesis' main topic is fashion and lifestyle blogs and the impact of the brands and the ideal of beauty that is widely promoted in the media on them. The aim of this thesis is to find out which type of the brands can be mostly found in the blog posts with personal style of the successful bloggers and if there is a type of physical appearance that prevails among them. I am using the quantitative image analysis of Gillian Rose to test these hypotheses on photographs of bloggers. I was inspired by the work of Catherine Lutz and Jane Collins. My hypotheses are tested on photographs from three websites (Lookbook, Chictopia, Bloglovin') where bloggers are hierarchized. Bloggers are opinion leaders. This means it is advantageous for the marketing departments of brands to collaborate with them because bloggers can effectively influence their readers. Brands play an important role in life of people that believe brands can non-verbally tell the character of the brand consumer. In these days the Eurocentric ideal of beauty and the ideal of thin bodies are forced especially on women by media. The thinness is in the advertisements connected with attractiveness and successfulness, which is transferred also in the real life of people. The conclusion of this thesis indicates that there are most often...
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Ideal of male beauty for adolescents
Slavíčková, Barbora ; Smetáčková, Irena (advisor) ; Myšková, Lucie (referee)
in English Beauty is an abstract concept, which extends into many specific areas of our lives. We assess it individually and subjectively. I'll try to use this work to explore how adolescents perceive and evaluate the beauty. It will focus on the ideal of male beauty. I am interested in major differences between the ideals of girls and of boys and will try to find out which areas of beauty are important for them a which are not. My target group are ninth grade students of elementary school aged between 14 and 15 years. The thesis has two parts. The first part is theoretical, in which I point out the importance of self conception in relation to adolescent age and physical appearance. Then I will describe and explain the importance of individual parts of the body and face. Subsequently I will also interpret basic theories of perception in relation to social perception. The second, practical part will present specific ideals of male beauty designed by girls and boys. I will introduce different ideals by different ways of view and try to interpret differences between girlish and boyish images of male ideals.
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Cellulite as a social phenomenon: Analysis of Czech print
Babková, Eva ; Pavlík, Petr (advisor) ; Baslarová, Iva (referee)
Diploma thesis "Cellulite as a social phenomenon: Analysis of Czech Press" deals with the topic of origination and development of a conception of cellulite as an illness and defect to the beauty in Czech press and also deals with constructing of this phenomenon in present time. The aim of the study was to analyze and show how the conception of cellulite, thanks to which a normal physiological fact changed into a defect to the beauty and to an illness, was developed and medialized, by using a brief quantitative analysis of Czech press as a whole, a brief quantitative analysis of the research sample and consequently a qualitative analysis of this research sample. Hereafter the aim of the diploma thesis was also seeking of an answer to a question to what extent cellulite is an construct created by advertising industry and manufacturers of cosmetic devices and products, which is abusing and supporting normative imaginings of ideal female body and beauty.
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Youtubers and perception of beauty among adolescent girls
Bártová, Kristýna ; Šťastná, Lucie (advisor) ; Vochocová, Lenka (referee)
The topic of this thesis is the issue of beauty perception among adolescent girls and influence of youtubers in this area. The aim of this thesis is to find out, how adolescent girls are constructing image of their own beauty and beauty in general and what role youtubers play in forming their opinion. The first part of this thesis is focused on theoretical knowledge, including maturation process, social and medial construct of beauty, opportunities of new media, youtubers and their audience and influencer marketing. The second part is centred around my own research, where half structured interviews were used. There are also formulated research questions and more information provided about the ethics of research, research sample and the method of analysis. The results of analysis are interpreted in detail and discussed further.
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Option of Visual Art in Leisure Time during Mental Anorexia Therapy.
BROŽKOVÁ, Lenka
This thesis deals with the possibility of using the visual art in leisure time with the aim positively influencing treatment during hospitalization of patient with diagnosis of anorexia nervosa. The beginning of the thesis is devoted to the definition of the notion of anorexia nervosa, become familiar with anorectic reasoning and hospitalization regime. Furthermore, attention is paid to the factors that influence the physical structure of an individual person and the perception of one's own body. The stylistic period, which are viewed in the context of historical events and the development of the ideal of beauty are described at the end of the thesis. The practical part consists of qualitative research and evaluation of the ways of free time and the same categories in the perception of artworks of patients with anorexia nervosa.
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