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Corporate Identity of a medium-sized company with practical application for architecture company
Seman, Daniel ; Horný, Stanislav (advisor) ; Černý, Zbyněk (referee)
This bachelor thesis is concerning a qustion of corporate identity and its components from the comunications' point of view. The aim of the thesis is creating new uniform visual style guideline for architecture studio INAR. The main concern of theoretical part is corporate identity ans its relation to corporate image. It also concerns analysis of individual components of corporate identity. These components are corporate culture, corporate comunication, corporate design and product. The aim of theoretical part of the thesis is to clarify elements of this topic and to build up a theoretical foundation for the proces of creating a corporate design guideline in the second part of the thesis. Practitcal part of the thesis is aimed on creative prces of designing a logo and a design gudeline for architecture studio. Individual outputs are created with consideration of principles described in the first part of the thesis, and the methods udes to create those outputs are based on common practise.
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The perception of corporate identity and corporate image of a selected company
Orosz, Noémi ; Kašparová, Eva (advisor) ; Duchečková, Dana (referee)
This bachelor thesis analyses the corporate identity and corporate image of the company Renault Česká Republika, a.s. The aim of the thesis is to examine the current state of the corporate identity and image from the perception point of the employees and to make recommodations to better the current situation of the corporate identity and with that, the corporate image if needed. The first, theoretical part of the thesis further introduces the corporate identity, its components and their contribution to the corporate identity and image with the focus on its effects on the employees of the company. The second, practical part analyses the identity in the company with the help of documentary analysis and questionnaire survey.
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Corporate Design of Regional and District Towns in the Czech Republic
Havlíček, Jakub ; Přibil, Jiří (advisor) ; Zelená, Veronika (referee)
This diploma thesis is focused on the analysis of Czech regional and district capitals attitude of their visual identity. It deals especially with management decisions which had been chosen by capitals in the phase of creation and implementation of the visual identity. Next to the facts connected with visual identity as with a complex system, this thesis evaluates also an approach of the capitals to the particular elements of a vizual identity. As a method a questionnaire research had been used. The questions had been put to the competent representatives of appropriate capital bodies.
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Jednotný vizuálny štýl pre firmu Dovimex s.r.o.
Ciho, Matej
This bachelor thesis is dedicated to corporate identity and its individual components. In the practical part of this thesis the author deals with the corporate design of Dovimex Ltd. After the analysis of current state of corporate design the principles for creating corporate design will be formulated. In the next section the author describes the design of a new logotype, the functionality is verified on 3D model of building.
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Corporate design
Bejr, Štěpán ; Zamazalová, Marcela (advisor) ; Černá, Jitka (referee)
The Master's Thesis deals with the issue of corporate design. The theoretical part specifies the integration of corporate design into marketing theory, introduces its basic components, principles and process of its creation. The practical part explores corporate identity changes in four significant Czech organizations - Czech Television, Czech Radio, Zoo Praha and Česká pojišťovna. It reveals specifics of each case, its positive and negative aspects and aims to find important factors that affect a success of corporate identity change in practice. Market research among consumers is used for these purposes, as well as expert opinions.
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Analysis of corporate identity company NIOSPORT agency, a.s.
Hromasová, Lucie ; Jarošová, Eva (advisor) ; Kašparová, Eva (referee)
Master thesis focuses on issues of corporate identity of advertising agency NIOSPORT agency, a.s. The aim of this thesis is to analyze corporate identity of company NIOSPORT agency, a.s. In the theoretical part is explained what is a corporate identity, which elements are included and why it is so important for companies. Then there is a definition of an image with an emphasis on its distinction from the concept of corporate identity, explained the interdependence between corporate identity and corporate strategy, and then is paid attention on advertising agencies in general. The practical part consists of a description of a particular advertising agency NIOSPORT agency, a.s., the results of empirical research, evaluation of the image of agency and finally of recommendations for the future, arising from the theoretical part, analyzing corporate documents and of the depth interviews with the director, staff and clients of advertising agency.
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Project of the corporate design and its example of the company Filamos s.r.o.
Hartl, Jan ; Krsek, Libor (advisor) ; Kubíček, Jovan (referee)
This thesis deals with company design. The goal is to explain all relevant aspects, especially from company design project point of view. Practical case study of realization of company design project in company Filamos s.r.o. is a part of this thesis. First part explains the term company design, discusses its introduction in a company, administration and its changes. It deals with this term also in context of company identity or image, especially its line up to information strategy. Second part deals with preparation and realization of company design project in company Filamos s.r.o. while practical part deals above all with methodology of this project. The output of the project, "Graphical manual" of the company Filamos s.r.o., is attached.
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