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National Repository of Grey Literature

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Aplikace Balanced Scorecard ve společnosti Řetězárna, a. s. Mejzlíková, Michaela ; Neumaierová, Inka (advisor) ; Vrbský, Petr (referee) Diplomová práce se zabývá aplikací Balanced Scorecard (BSC)ve společnosti Řetězárna a.s. Balanced Scorecard je klíčový manažerský systém, který převádí firemní poslání a strategie do uceleného souboru měřítek výkonnosti. Nejprve byla provedena analýza finanční výkonnosti podniku, banchmarkingové srovnání a dále také strategická analýza podniku. Stěžejní část diplomové práce tvoří již samotná implementace BSC. Ta spočívá v přiřazení podnikových strategických cílů a jejich ukazatelů úspěšnosti k jednotlivým perspektivám BSC. Provázanost a kauzalitu podnikových strategických cílů přehledně zobrazuje strategická mapa. Dalším výstupem diplomové práce je podpůrný nástroj v programu MS Excel, který obsahuje data pro hodnocení úspěšnosti jednotlivých firemních strategických výpovědí a procesů. Detailed record

Balanced Scorecard v Chart Ferox, a.s. Novák, Jiří ; Neumaierová, Inka (advisor) ; Švejda, Jiří (referee) Diploma thesis aplikates Balanced Scorecard method in Chart Ferox, a.s. Balanced Scorecard brings advantages like global analysis of a company and is an instrument that enables to create and implement business strategy. Thesis contains analysis of current situation of the company from Balanced Scorecard point of view, financial benchmarking and strategic analysis of the company. Hereafter thesis comprehends project of Balanced Scorecard system which covers strategic objectives and performance measures, strategic initiatives and strategic map of Chart Ferox company. Detailed record

National Repository of Grey Literature : 12 records found   11 - 12  jump to record:

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