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Hodnocení kvality služeb cestovního ruchu v turistickém regionu Vysočina se zaměřením na letní rekreaci a turistiku
Dašková, Tereza
The diploma thesis is dealed with the significance of the quality of the campsites services and the significance of the service quality factors in the Vysočina region. The aim of this diploma thesis is to identify the quality factors, which visitors perceived as important. It is analysed, how visitors are satisfied with these factors. The thesis is also focused on the identification of quality factors influencing the loyalty of campsites visitors. There is examined the dependence of the loyalty and significance of the quality factors on the gender, age and education of the respondents. The data was obtained through the own questionnaire survey. The data was processed by statistical methods. Based on the results of the questionnaire survey, the recommendations for operators of campsites are formulated.
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Hodnocení kvality služeb v lázeňském cestovním ruchu
Profotová, Klára
Profotová, K. The Evaluation of Quality of Services in Spa Tourism. Diploma thesis. Brno: Mendel University, 2019. The text describes the quality of services, satisfaction and loyalty. Spa tourism is also discussed here. Subsequently, the text focuses on quality and customers. The quality of services in Luhačovice Spa is evaluated in practical part. Furthermore, the dependence between quality factors, customer satisfaction and customer loyalty in Luhačovice Spa is examined. IPA analysis is also applied here and recommendations for spa facilities in Luhačovice are then deduced.
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Vplyv faktorov kvality destinácie na lojalitu návštevníkov mestských oblasti
Kačuriková, Patrícia
Kačurikova, P. The Influence of Quality Factors on the Visitors Loyalty of City Areas. Diploma thesis. Brno: Mendel University, 2019. The thesis deals with the identification of the quality factors of the destination and the assessment of their impact on the loyalty of visitors to the urban area in the Czech Republic. Outside of this main goal, the satisfaction of visitors with individual quality factors as well as the significance of these factors in assessing the quality of the destination is examined in the thesis. The source of the data for this work is the primary marketing research carried out in the form of a questionnaire survey, followed by a multidimensional regression analysis in Gretl.
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Loajalita návštěvníka k destinaci
Bražinová, Mariana
The aim of this diploma thesis is to evaluate the loyalty of the visitor to the destinations - the Moravian-Silesian and South Moravian regions and subsequently to formulate recommendations for the destination management and the providers of tourism services. The literature review explains concepts related to the subject matter and further analyzes the current situation of both destinations. Then, the primary marketing research was evaluated, where 353 respondents were obtained. Quality factors that have the greatest impact on visitor loyalty are identified. At the end, the destinations are compared and, on the basis of this, recommendations are proposed for increasing loyalty to these regions.
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Numerical modeling of free oscillations applied to superconducting-gravimeter data in a low-frequency seismic range
Zábranová, Eliška ; Matyska, Ctirad (advisor) ; Martinec, Zdeněk (referee) ; Vavryčuk, Václav (referee)
Title: Numerical modeling of free oscillations applied to superconducting-gravimeter data in a low-frequency seismic range Author: Eliška Zábranová Department: Department of Geophysics Supervisor: Doc. RNDr. Ctirad Matyska, DrSc. Abstract: Deformations and changes of the gravitational potential of prestressed selfgravitating elastic bodies caused by free oscillations are described by means of the momentum and Poisson equations and the constitutive relation. For spheri- cally symmetric bodies we transform the equations and boundary conditions into ordinary differential equations of the second order by the spherical harmonic de- composition and further discretize the equations by highly accurate pseudospectral difference schemes on Chebyshev grids. We thus receive a series of matrix eigenvalue problems for eigenfrequencies and eigenfunctions of the free oscillations. Since elas- tic parameters are frequency dependent, we solve the problem for several fiducial frequencies and interpolate the results. Both the mode frequencies and the eigen- functions are benchmarked against the output from the Mineos software package based on Runge-Kutta integration techniques. Subsequently, we use our method to calculate low-frequency synthetic accelerograms of the recent megathrust events and compare them with the observed...
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Význam faktorů kvality v městských destinačních typech
Rejzková, Barbora
Significance of quality factors in urban destinations. Bachelor thesis. Brno: Mendel University in Brno, 2015. Thesis deals with significance of quality factors typical for urban denstinations, identification of these factors and determination of their significance for potential visitors. There is utilized primary marketing exploration data in the form of a que-stionnaire to fulfil the objectives. Data are compiled with multidimensional statis-tic methods, by which is determined smaller number of components containing an information about quality of a destination.
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Faktory kvality v službách vinárskej turistiky v Českej republike
Jánošová, Simona
Jánošová, S. Factors of quality in wine tourism services in Czech Republic. Bachelor thesis. Brno: Mendel University in Brno, 2015. Thesis deals with investigation of the factors of quality in the service of wine tourism. Aim of this study is to compare the factors affecting the level of service quality wine tourism from an visitor point of view and from companies doing business in this area point of view. I implement the proposals for improving the quality of services for companies of wine tourism at the end of this study.
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