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National Repository of Grey Literature

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Reklamní kampaň společnosti Telefónica O2 Zavázalová, Kateřina ; Bursíková, Marcela (advisor) ; Vyhlídalová, Jana (referee) Bakalářská práce analyzuje průběh přípravy reklamní kampaně společnosti Telefónica O2 a poskytuje náměty a doporučení zaměstnancům oddělení marketingové komunikace, vedoucí ke zefektivnění jejich práce. Teoretická část obsahuje doporučené postupy literaturou a praktická část ověřuje, jak to v praxi opravdu funguje. Navíc práce testuje hypotézu, že pouhá změna kreativního zpracování reklamy, bez zesílené intenzity reklamy, má přímý vliv na prodejní výsledky a vnímání nabídky zákazníky. Detailed record

Nástroje vnitřní komunikace zaměřené na firemní kulturu Mikulková, Zdeňka ; Nesnídalová, Jitka (advisor) ; Čiháková, Renata (referee) Cílem práce je vysvětlení pojmu firemní kultury, rozbor nástrojů vnitřní komunikace využívaných pro podporu a žádoucí rozvoj firemní kultury a demonstrování nástrojů interní komunikace ve společnosti Telefónica O2 Czech Republik a.s. Jsou dané nástroje vhodné pro situaci v dané společnosti a jaká je jejich účinnost? Detailed record

National Repository of Grey Literature : 12 records found   11 - 12  jump to record:

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