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Assessment of shopping atmosphere in selected stores of retail chains Albert and Billa
Šarlovský, Martin ; Chylíková, Hana (advisor) ; Komůrková, Lenka (referee)
The objective of the thesis is to assess shopping atmosphere of two selected stores Albert and one store Billa and to propose options for improving of any deficiencies. Personal visits and online survey are the chosen methods for the assessment. Thesis is divided into three chapters. The first chapter characterizes shopping atmosphere, shopping environment and business unit. The second chapter describes selected supermarkets Albert and Billa, their organizational structure, ownership and interior and exterior design of selected retail units. The third chapter is practical and assesses the own shopping atmosphere of the stores by using SWOT analysis, pairwise comparison and online survey. Evaluation of the results and proposed possible solutions for improvement of negative points are listed.
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Space management of a retail
KODATOVÁ, Kateřina
The aim of this bachelor thesis is to map the space management of a selected retail unit, which is Billa supermarket in České Budějovice, and propose changes interpreted through the new model. The theoretical part is devoted to the literature. This section discusses the areas of space management, merchandising, which include mainly location of goods and sales promotion. Business range, layout, shopping behaviour and habits, types of consumers and marketing research ale also described. The second part is practical. The space management of the selected retail unit is analyzed and evaluated on the basis of a questionnaire. Recommendations for optimal space management, which is based on acquired customer requirements, are also provided. The thesis compares the current state of space management with final state designed on the basis of marketing research results.
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Space management of a retail unit
PEŠKOVÁ, Lenka
This bachelor thesis deals with the space management. It also describes the category management, its parts, benefits and barriers. It is stated shortly something about merchandising, especially about his tactics or the placing of goods on the shelves. An important component plays an atmosphere of shopping. You will learn how to operate the customer not only music or smell, but also the colors and lighting. There is also a frequently used presentation techniques that lead to alert the customer to the product and follow purchase of the product. To find there are also factors that can influence customers both a positive and also negative impression. One chapter is devoted to purchasing behavior of consumers for which it is very important to know the shopping and consumption behavior of customers. The practical part focuses on the customer satisfaction with the arrangements of selling space. It is also focused at the satisfaction of ordering goods on the shelves, frequency of purchase, and last but not least, the factors that most influence the customers to buy.
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Space management of a retail
PICKA, Ondřej
The work deals with the most influence of the purchasing decisions of customers, their satisfaction with the store layout and comparison between present model and the new model. The first part of the work is about the problems of space management and its parts and is contained from the basic principles of space management, types of consumer purchasing behaviour, merchandising and store layout. In the second part of this work is describing about the current model business unit, questionnaire of customers and new model based on the questionnaire. The work also includes a questionnaire as an attachment, a comparison of the current and the new model and the proposed changes.
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Comparison of Retail Units of Toris s.r.o.
Davidová, Šárka ; Chylíková, Hana (advisor) ; Brůžek, Aleš (referee)
This thesis compares retail units of Toris s.r.o. Evaluation of shopping atmosphere is based on customer questionnaire. Model of structure of the job description is developed on the basis of observation. Objective of the work is to compare, evaluate and give advice to each retail unit of Toris s.r.o. My work is divided into theoretical and practical part. The theoretical part explains terms of shopping atmosphere and employee management. Practical part closer introduces Toris s.r.o. and their retail units. Retail units are evaluated and compared.
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Assesment of shopping atmosphere of selected retail chains in Prague in Spořilov
Halvová, Aneta ; Chylíková, Hana (advisor) ; Špačková, Michaela (referee)
This thesis deals with the assessment of shopping atmosphere of three retail units in a designated area in Prague in its part called Spořilov. Author evaluates three different formats of sale of following multinationals: Ahold Czech Republic with its supermarket Albert, REWE Group with its Penny Market a discount unit and Tesco Czech Republic with its format of sale Tesco Express. The work is divided into several chapters. The first part defines the shopping atmosphere, then presents the residential unit Spořilov, finally talks about the main characteristics of selected retail chains in the theoretical part. There is a subjective evaluation of the selected retail units and marketing survey in the pracitical part. For final assessment was used the SWOT analysis.
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The shopping behaviour and attitude of customers in the chosen retail unit
BÖHMOVÁ, Kristýna
The aim of the diploma thesis on topic ?The shopping behaviour and attitude of customers in the chosen retail unit? was the evaluation of shopping behaviour of customers and their attitude and suggestion of some improvement. The Literature search was writen on the basis of information from the available technical literature. This part contains information concerning customer and his attitudes, needs, behaviour and decision. Further there is an explanation of concept of shopping behaviour, its types and approches. The practical part contains information obtained from research and from interview made with the assistent of retail unit. These information served to evaluation of established hypothesis and to determination of concrete suggestions concerning improvement of range, employes, parking sites and checkouts.
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Evaluating of shopping atmosphere in NIKE and ADIDAS
Korba, Peter ; Chylíková, Hana (advisor) ; Cimler, Petr (referee)
This thesis is about evaluating shopping atmosphere in two retail units Nike and Adidas. Thesis is divided to three chapters. First chapter is dedicated to definition of shopping atmosphere and it also characterizes criterions which make this atmosphere. Second chapter describes companies Nike and Adidas. Third chapter analyses atmosphere in these retail stores using two research methods. Last point is about analysing results. There are also some proposals how to improve negative points.
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An assessment of shopping atmosphere of selected chemist chains
Schenková, Štěpánka ; Chylíková, Hana (advisor) ; Žižková, Zuzana (referee)
This bachelor thesis deals with an assesment of shopping atmosphere of two drugstores. The first drugstore is dm markt s.r.o. and the second one is Rossmann. Both drugstores are located in Prague in Vrsovice. The thesis is divided into three chapters. The first chapter describes the theory of shopping atmosphere and the selected method of comparison, the second chapter describes the chemist chains dm markt and Rossmann and their services and the third chapter deals with an assesment of shopping atmosphere of both drugstores, a questionnaire survey among the customers and the final assessment.
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