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National Repository of Grey Literature 12 records found  previous11 - 12  jump to record: Search took 0.01 seconds. 
Analysis of communication strategy
 Královcová, Kamila ; Cimler, Petr (advisor) ; Filipová, Alena (referee)
This thesis deals with communication strategy. Its goal, according to market research in field of retail businesses, is to find out what kind of communication strategy from supplier is suitable. In the theoretical part, an overview of basic terms from marketing, specifications of B2B market, communication tools of pull and push strategy is presented. In the practical part, an example of a communication strategy of wholesale company TotalOutdoor is used. Within the thesis a current way of communication with existing and potential purchasers was specified. Consequently, a qualitative research was accomplished using depth interview with camping product retailers. According to secondary information and to the outcome of qualitative research a quantitative research between camping product retailers was executed. This thesis presents constituent conclusions resulting from these researches. The outcome of this thesis is a summary telling in which points the communication of TotalOutdoor company meets requirements of retail purchasers.
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Lean production - kanban
 Fous, Zdeněk ; Pernica, Petr (advisor) ; Petrhýl, Jiří (referee)
The aim of this thesis was to characterize lean production and kanban method in TRW Carr, s.r.o., Stará Boleslav. The thesis describes current firm situation with focus on kanban method. The another aim was to propose possible improvements. In the thesis are proposed solutions, successfully implemented in different plants. The thesis also include totaly new proposals, which can be implemented only in concrete plant. The last aim of this thesis was to find more effective system and implement new trends, if possible.
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National Repository of Grey Literature : 12 records found   previous11 - 12  jump to record:
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