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National Repository of Grey Literature

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Draft of Marketing Mix Tools in MADETA, a.s. Řádová, Dana ; Hesková, Marie (advisor) ; Teplý, Jan (referee) The aim of the bachelor thesis is to characterize the company, implement the marketing situational analysis and the analysis of the current status of marketing mix tools of the product line. Based on the information obtained and shortcomings identified to propose a new marketing mix of the product line. Detailed record

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