|
| |
|
|
CRM and its use in marketing concepts of the company Vodafone Czech Republic plc.
Urbančík, Marcel ; Lhotáková, Markéta (advisor) ; Bučko, Ján (referee)
This Diploma Thesis deals with the CRM system in the marketing concept of the multinational company Vodafone Czech Republic plc. The aim was to evaluate the system operation and implementation of sales strategies with respect to the customer. The basic hypothesis of the project was the question of whether the firm is managed by its customer, or whether the firm is in tow of its client. This work assesses theoretical approaches and marketing strategies focusing on the practical application of the strategy in the czech branch of the Vodafone plc. in relation to customers. This thesis has a proactive approach by the company to the customer - sales calls over the Customer Solution sales map, building relationships with customers through the strategy Vodafone Way, expanding the sales network through franchising and unification of new frameworks into project Filip.
|
|
|
Ambiente - Assessment of the shopping atmosphere in franchise
Štucková, Ivana ; Chylíková, Hana (advisor) ; Turnerová, Lenka (referee)
This bachelor thesis focuses on the shopping atmosphere in two units of franchising Ambiente chain: Restaurante Brasileiro in Slovanský dům and the one on the street U radnice. In this work, I investigate the effect of franchising on the shopping atmosphere in these units. The theoretical part defines the concept of shopping atmosphere, its evaluation criteria and methods used to evaluate and define the term of franchising. In the practical part, the units are compared and it contains a recommendation how to improve the shopping atmosphere and, moreover, it deals with the impact of franchising in these units.
|
|
|
Franchising as a method of entering the market
Šťastná, Eva ; Turnerová, Lenka (advisor) ; Krajča, Jiří (referee)
The aim of this bachelor thesis is to analyse options of financing franchising in the Czech Republic. The first part is focused on franchising in global perspective. Then the actual situation in the czech franchising market is evaluated. The main part is devoted to the particular ways of financing franchising and afterwards the methods are implemented to the czech franchise business Český grunt.
|
|
|
Analysis of the local marketing communication on the chosen company
Zimolová, Michaela ; Skokanová, Dagmar (advisor) ; Doležalová, Šárka (referee)
The aim of my Master's Thesis is to analyse the local marketing communication of the Vodafone Czech Republic, a.s. company. I use current secondary information sources and primary resources are collected through in-depth interviews with specialists and a method of observation. My Master's Thesis starts from theoretical information on the issue, then it continues with practical findings and finally, I close up with a summary of the analysis and recommendations. I found out that the mobile telecommunications market offers a great potential for local marketing for both mobile service providers, as well as for other companies in the market. In the international Vodafone Group the marketing communication is directed mainly locally within the individual states, communication is unified and has the central character of the rules, but there are many local exceptions. In the Czech Republic, Vodafone has active, regionally based local marketing communications since the summer of 2010, but a local marketing potential is not fully utilized so far. Future trends in marketing suggest greater use of new technologies, mobile and online marketing. Local marketing will belong to the portfolio of a successful organisation.
|
|
| |
guest ::
