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National Repository of Grey Literature 11 records found  previous11 - 11  jump to record: Search took 0.00 seconds. 
CRM in the strategy of an international company
 Bártová, Petra ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This diploma thesis is devoted to evaluation of the importance of CRM (Customer relationship management) in the strategy of a large international company. Specifically, it concentrates on the assessment of barriers as well as advantages which accompany the CRM implementation process into the existing corporate structures. The analytical section of this diploma thesis is patterned on various definitons of the term "CRM" and also deals with partial aspects of CRM and with its relationship to marketing and business processes within the company. The practical section explores the situation in the company Škoda Auto which recently started an international CRM impelementation.
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National Repository of Grey Literature : 11 records found   previous11 - 11  jump to record:
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