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National Repository of Grey Literature 11 records found  previous11 - 11  jump to record: Search took 0.01 seconds. 
Analysis of the internal environment of a selected company
 TŮMOVÁ, Lenka
I focused on the internal environment of company Centropen. When exploring this area I utilised several methods. They included setting up of the Boston Matrix, an analysis of sources and competences according to functional areas and a SWOT analysis. In order to obtain complete data for SWOT analysis, which partially merges the diagnostics of an internal and external environment, I briefly referred to the Porter´s model and described the market characteristics.
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