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National Repository of Grey Literature 11 records found  previous11 - 11  jump to record: Search took 0.00 seconds. 
Ahold - the analysis of the company and it's effects on the market of the Czech republic
 Táborský, Michal ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
In my thesis, I focus on describing the Ahold company and it's effects on the market of the Czech republic. In the first part, I deal with the history and structure of the firm. I also evaluate the aspects of the market in the time of the firm entry. I examine the shopping atmosphere of Albert and Hypernova. I studied the reactions of it's typical customers by the questionnaire, that helped me along with the SWOT and financial analysis to find out the condition of the firm in the strongly competitive environment. In the end I assess the strenghts and weaknesses of the firm and from the opportunities and threats, I try to find an optimal solution for the firm in the future.
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