|
|
Economic-legal development of Budweiser Budvar 1895-2011
Matej, Vlastimil ; Zeman, Karel (advisor) ; Křítková, Soňa (referee)
The aim of this thesis is to analyse the Budweiser Budvar, national enterprise in the field of development of economic-legal forms, management, production and trademarks since its founding in 1895 to the present. Budweiser Budvar deserves individual approach of this work, in particular with regard to the legal form, the value of trademarks and the quality of products. In the theoretical part issues relating to economic-legal forms of state and national companies and the definition of the fundamental differences between them and the trading companies will be addressed. Presented below there are the methods used for an analysis of the management of the company. Further trademarks and protected geographical statuses will be characterized. In the practical part the development of economic-legal forms of the company, the management of the company, the development of the structure and volume of production for the whole of the reference period will be analysed. There is also presented development in the field of trademarks and trademark disputes of the brewery in the Czech Republic and in the world, with an emphasis on the 10 most important export markets of Budweiser Budvar. The last chapter is devoted to the issue of possible transformations of the brewery into a public limited company.
|
|
|
The protection of consumer's rights focusing on marking of products and services
Fryšová, Eva ; Boháček, Martin (advisor) ; Žák, Květoslav (referee)
The bachelor thesis deals with the protection of consumer's rights focusing on marking of products and services. The first part is characterized by essentials notions penetrating the whole work, by duties and rights of consumers and sellers and also by the legislative and the institutional framework of consumer protection in the Czech Republic according to marking of products and services. The substantial part is formed by analysis of trademarks. The practical part deals with sociologic research focused on finding of consumer awareness about their rights and knowledge of specific symbols. The purpose of the work was to identify level of knowledge of consumers in the Czech Republic by means of research and to propose reasonable solutions oriented to improvement of their awareness.
|
|
|
Intellectual Property and its Protection
Kolková, Veronika ; Hejda, Jan (advisor) ; Přibyl, Karel (referee)
My bachelor thesis deals with intellectual property. Work is more focused on issues of trade marks, for what reason are trademarks rise, how are the methods of appreciation trademarks, and how tjey have a significant share in the intellectual property in our country and the world. Then explain function of the Industrial Property Office, which has a very important role in intellectual property. They also described some of the disputes relating to the protection of marks.
|
|
|
Legal means against violation of intellectual property rights
Měchurová, Veronika ; Boháček, Martin (advisor) ; Jakl, Ladislav (referee)
This thesis is dealing with legal means for enforcement of intellectual property rights. It is focused on rights to marking, namely trademarks, indication of source, apellations of origin and domain names. The work analyses and characterizes individual legal means and shows possibilities of their use. There are presented procedures of enforcement of rights to marking, definitions of terms and practical examples. The works concentrate not only on Czech legal regulations but also on legal regulations of the European Union and legal regulations of international institutions such as for example agreement TRIPS.
|
|
| |
|
|
Trade mark registration
Talich, Tomáš ; Boháček, Martin (advisor) ; Jakl, Ladislav (referee)
The diploma thesis deals with chosen aspects of the trade mark registration with the view to the current and also previous Czech legislation, the Community trade mark and the international trade mark. It compares the requirements imposed not only by the public regulations but also by obligatory rules of trade mark offices on the applicant and it keeps under review the amount of administrative demands of the trade mark registration according to respective systems. The work concentrates on possibilities of the information sources relating to the trade mark registration, on formalities of the correct and complete submission of the trade mark application, on possible ways of communication with offices and on the formal and absolute ground examination.
|
|
|
Ochranná známka EU v podnikání
Šustr, Ondřej ; Jakl, Ladislav (advisor) ; Vacek, Petr (referee)
Práce pojednává o komunitárním systému známkoprávní ochrany. Součástí práce je naznačení historie ochranných známke obecně a také CTM. Dále právní prameny CTM, nařízení o CTM a dále analýza judikátů ESD ohledně ochranných známek. Také zde popisuji postup při registraci CTM.
|
|
|
International trademark protection
Hubáčková, Kristýna ; Boháček, Martin (advisor) ; Jakl, Ladislav (referee)
The diploma thesis gives the view of international trademark protection chiefly through its legal regulation in international agreements and through regulation' s application to the praxis. The thesis is divided according to particular sorts of rights (trademarks, marks of origin, unsigned marks), it consider their concrete regulation, international organizations protecting the rights and trademarks rights enforcement. The aim of the diploma thesis is to explain and to show the basic principles of international trademark protection functioning on concrete cases and decisions and therefore to offer the help to those subjects, who need to orientate themselves at the area of international trademark protection.
|
|
|
Oceňování práv na označení
Trošoková, Jana ; Jakl, Ladislav (advisor) ; Olejárová, Zuzana (referee)
Diplomová sa zaoberá ceňovaním práv na označenie. Rozoberám v nej jednak práva na oznanie, tak jednotlivé metódy vhodné pre ich ocenenie. Prednostne je zameraná na oceňovanie ochrannej známky ako jednej zložky práv na označenie. Praktická časť obsahuje ocenenie fiktívnej ochrannej známky pomocou metódy licenčnej analógie. Jej výhody a nevýhody spolu s hodnotením ďalším metód obsahuje záver práce.
|
|
|
Significance of Trademarks and Geographical Marking in the International Trade
Kochová, Jitka ; Štěrbová, Ludmila (advisor) ; Almerová, Hana (referee)
Bakalářská práce pojednává o ochranných známkách a zeměpisných označeních. První a druhá kapitola je zaměřena na problematiku právní ochrany těchto institutů, a to na úrovni národní, evropské a mezinárodní. Třetí kapitola nahlíží na ochranné známky a zeměpisná označení z pozice podniku, jehož cílem je uspět na silně konkurenčním mezinárodním trhu. Na ochranné známky aplikuji SWOT analýzu ukazující význam těchto označení pro mezinárodní obchod v podmínkách současného právního prostředí.
|
guest ::
