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Practical use of marketing in a selected company
VESELÁ, Aneta
This thesis deals with the practical use of marketing in a selected Czech company. The main aim of the thesis is to get an overview of its marketing activities. Research is carried out in a shop with fashion accessories where the author works. The main methods of research are an interview with the store manager and questionnaire. The subject matter of the research is: how marketing is realized, how much importance to marketing is attributed by business owners, how the needs of customers are met. Theoretical knowledge from the literature is compared with the results from interview and questionnaire. Two years of the author's work experience are applied in the thesis. The expected output is the analysis of marketing activities in the selected Czech company. Based on the findings, the author proposes recommendations.
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Čeština 2.0 a Hacknutá čeština: neortodoxní slovník dnešní mateřštiny - language analysis of selected neologism
VESELÁ, Aneta
The main goal of this thesis is to analyse neologism terms chosen from the Čeština 2.0 a Hacknutá čeština: neortodoxní slovník dnešní mateřštiny dictionaries. The theoretical part of the thesis introduces both projects including the newest lexicographical platforms with emphasis on so called blend terms. The material obtained by the excerpt is subjected to a thorough linguistic analysis, we focus on the degree of creativity in the creation of selected neologisms, expressiveness and, last but not least, inclusion or non-inclusion in the common vocabulary. The aim of the work is to contribute a partial probe to the research of Czech neologisms.
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Verbal phrasemes in contemporary journalism (on the material of corpora SYN2015)
VESELÁ, Aneta
Verbal phrasal idioms in current journalism (in the material of corpus SYN2015). This Bachelor's thesis focuses on the occurrence of verbal phrasal idioms in present journalism through corpus SYN2015, where the phrasal idioms are automatically labelled. The aim of this thesis is to describe which verbal phrasal idioms are the most frequent, in which topics of journalism they appear and how the authors deal with them. Part of the verbal phrasal idioms have great variability of the verbal component, which is observed and classified according to whether it is still the variant of the relevant phrasal idiom, or whether some new meaning appears. The next goal is to consider the reliability of the automatic marking.
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