National Repository of Grey Literature 5 records found  Search took 0.01 seconds. 
Basic trends of the demographic, social and economic development of the Pardubice Region - 2016
Dědič, Petr ; Fialová, Hedvika ; Mikanová, Monika ; Vávrová, Klára
Zhodnocení vybraných charakteristik vývoje kraje v roce 2016 s návazností od roku 2011, a to především v podobě grafů a stručného analytického textu. Doplněno mezikrajským srovnáním.
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Advertising regulation of sweets and fatty products
Vávrová, Klára ; Pešek, Ondřej (advisor) ; Procházková, Markéta (referee)
Bachelor thesis discusses the ways in which advertising of sweets and fatty products is regulated in the Czech Republic. The main aim is to focus on the issue of advertising sweets and fatty products as advertising for a specific type of goods, which in our country and around the world raises discussion about the impact on human health. The thesis is divided into theoretical and practical part. In the theoretical part is advertising presented as a part of marketing mix and sweets and fatty products are included in the category of "unhealthy" foods. The following are mentioned institutions, which affect the regulation of food advertising; the situation is mapped to regulate advertising of these products abroad. The practical part includes the results of surveys practiced on sweets and fatty products manufacturers, but primarily on consumers.

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2 Vávrová, Katka
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