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Perception of the sport product in the form of AC Sparta Praha home football match
Talácko, Václav ; Šíma, Jan (advisor) ; Veselý, Kamil (referee)
Title: Perception of the sport product in the form of AC Sparta Prague home football match. Objectives: Based on the research conducted, describe how the club's season ticket holders perceived their attendance at home games for the 2021/2022 season - because of factors such as the covid-19 pandemic, the increased cost of living associated with the economic crisis, how satisfied they were with the service during matches, how they perceived the club's communication and branding etc. Methods: The research was conducted by electronic questionnaire. It was therefore a quantitative research. Results: The main barrier for respondents in attending home games was the covid-19 pandemic. However, 92 % felt safe in terms of infection. Work commitments were a problem for only 22 % of them. 12 % of respondents saw the increasing cost of living as a problem. The club communication, ticket offer was rated very positively by the respondents. Certain reserves were found in the area of stadium services during matches (parking, refreshments, stadium security, etc.). However, a key finding was the willingness of season ticket holders to give up their seats if they were unable to attend a given match, to which the club was able to respond very well. According to the research, the demographic nature of the Spartan season...
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Competitive balance in European football leagues before and after the implementation of Financial Fair Play
Talácko, Václav ; Šíma, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Competitive balance in European football leagues before and after the implementation of Financial Fair Play Objectives: The main objective of this bachelor thesis is a analysis of competitive balance in top 5 European football leagues. Specifically the English league, Spanish league, German league, French league and Italian league. Methods: Using the Lorenz curve of the amount of teams on top 3 league positions. The Lorenz curve is used in economics to measure income inequality in individual countries. In the sports environment, it is used to measure dynamic competitive balance, especially in the long period of time - during several seasons, when teams advance or relegate between competitions. This thesis deals with the 7 season time horizon before the introduction of Financial Fair Play and 7 seasons after the introduction of FFP. This method was used for the first time in the early 1990s. Results: The result of this thesis is a measurment of dynamic competitive balance of top 5 European football leagues before and after the implementation of Financial Fair Play. The biggest dynamic competitive balance had been measured in Bundesliga, the second biggest in Ligue 1, at the third position was Serie A, fourth was Premier League and last one was La Liga. Key words: Football, Financial Fair...
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