National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Apartment building
Lukešová, Michaela ; Nespěšný, Ondřej (referee) ; Pěnčík, Jan (advisor)
The subject of the bachelor's thesis is the elaboration of a part of the project documentation for the construction of an apartment building. The apartment building is located in the cadastral area of Opočno pod Orlickými horami. The building has four floors and a partial basement. In the basement of the building are designed cellars, utility room, elevator engine room and air conditioning. On the ground floor there is a cleaning room, a bike shed / carriage house and two residential units. The second and third floors are identical in layout and there are two residential units, on the fourth floor there is a residential unit with a terrace and a common room with kitchen and toilet. A total of seven residential units are designed in the building. Vertical load-bearing and non-bearing structures are made of ground brick blocks, in the basement there are perimeter structures made of monolithic reinforced concrete. Horizontal load-bearing structures are monolithic reinforced concrete, reinforced according to static calculation. The insulation of the building is solved by the contact insulation system ETICS.
Analysis of promotional mix of Enterprise
Demuthová, Denisa ; Postler, Milan (advisor) ; Lukešová, Michaela (referee)
This Masters Thesis deals with an analysis of promotion mix of the company Enterprise. The objective of this thesis is to introduce company Enterprise Holdings along with its marketing and communication strategies. Furthermore, it includes a survey that was conducted in order to discover respondents awareness of Enterprise Rent A Car marketing activities and additional products. The recommendations are introduced on the basis of the surveys results. Moreover, in the theoretical part there are explained the basic marketing terms, e.g., integrated marketing communication, marketing mix, SWOT analysis and communication strategies. These strategies are crucial for understanding the thesis practical part. The marketing research and the methods of information collection are explained in the last chapter of the thesis theoretical part. The practical part is divided into three main chapters. The company Enterprise Holdings is introduced in the first chapter including its brands. There were conducted two analyses in the first chapter: a competitive analysis and SWOT analysis. The second and also the most elaborated part is focused on the marketing and communication strategies of the company. Additionally, the objectives of the entire company are described there as well as the goal achievement. The conclusion does not include only the survey evaluation but also the authors recommendations. These recommendations target at companys weak points and try to increase awareness of the company among European citizens.

See also: similar author names
2 LUKEŠOVÁ, Markéta
4 LUKEŠOVÁ, Martina
2 LUKEŠOVÁ, Miloslava
2 Lukešová, Magdalena
4 Lukešová, Marie
2 Lukešová, Markéta
4 Lukešová, Martina
1 Lukešová, Monika
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