|
|
Formal and informal regulation of advertising in the Czech Republic
Kutáková, Petra ; Seknička, Pavel (advisor) ; Hraba, Zdeněk (referee)
Focusing on the Czech Republic's current reality, the paper describes basic relations between legal (formal) and other (informal) ways of regulation of advertising. Having covered basic marketing and advertising terminology and legal definitions of essential advertising terms, it further generally describes the principles of both formal and informal regulation of advertising. Formal regulation is represented by European Union rules focusing on general advertising regulation and consumer protection. The description of the Czech Republic's current legal regulation consists in a list of most recent laws in the area of public (constitutional and speficic laws) and private (civil and business) law. Moreover, areas such as business ethics, ethics in management, its principles, methods and tools are presented, ethical codices being the focal point here and basis for further analyses in the following parts of the paper. Informal regulation is based on business and professional ethics and further develops the idea of ethical codices when describing the principles of self-regulation as the most important informal regulatory system. The principles of self-regulation of advertising are divided into two groups: theoretical and applied. The latter are based on the rules declared by international self-regulation...
|
|
|
Formal and informal regulation of advertising in the Czech Republic
Kutáková, Petra ; Seknička, Pavel (advisor) ; Hraba, Zdeněk (referee)
Focusing on the Czech Republic's current reality, the paper describes basic relations between legal (formal) and other (informal) ways of regulation of advertising. Having covered basic marketing and advertising terminology and legal definitions of essential advertising terms, it further generally describes the principles of both formal and informal regulation of advertising. Formal regulation is represented by European Union rules focusing on general advertising regulation and consumer protection. The description of the Czech Republic's current legal regulation consists in a list of most recent laws in the area of public (constitutional and speficic laws) and private (civil and business) law. Moreover, areas such as business ethics, ethics in management, its principles, methods and tools are presented, ethical codices being the focal point here and basis for further analyses in the following parts of the paper. Informal regulation is based on business and professional ethics and further develops the idea of ethical codices when describing the principles of self-regulation as the most important informal regulatory system. The principles of self-regulation of advertising are divided into two groups: theoretical and applied. The latter are based on the rules declared by international self-regulation...
|
|
|
The issues of sales of AIESEC products on Czech and international markets
Kutáková, Petra ; Zamykalová, Miroslava (advisor) ; Kováříková, Lenka (referee)
Focusing on the current reality in Czech Republic and Hong Kong, the paper deals with the process of business negotiation and other topics concerning products offered by international student organization AIESEC, offering a comparison of the given markets. AIESEC is presented in the introduction to the thesis, giving a general overview as well as a deeper insight into the Czech and Hong Kong reality in the area of services provided by AIESEC to their corporate partners. A characteristic of Hong Kong follows, describing the geographic, political, economic and cultural specifics of the territory. The focal point of the paper is the analysis of the selling process of AIESEC products, showing the specific characteristics of business negotiation in Hong Kong. The main aspects of the analysis are preparation for a business appointment, usage of presentation materials, participants and place of the appointment, the respective phases of the selling process as well as strategic and tactical issues. In the concluding part of the paper a comparison of the two given countries is drawn, in terms of the sales procedures while offering the specific AIESEC products. A quantitative overview is included, as well as an estimation of the market potential for selling international internships in the respective countries. Furthermore, customer relationship management and cultural specifics are discussed. A SWOT analysis follows, presenting the abovementioned learnings in a structured way.
|
guest ::
