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Measuring the Satisfaction of Customers in the Company PLYNY JEHLÁŘ, Ltd.
Pokorná, Markéta ; Jehlář, Pavel (referee) ; Šimberová, Iveta (advisor)
The thesis considers marketing research in company PLYNY JEHLÁŘ Ltd. The aim of this thesis is to identify the rate of customers satisfaction with offered products and services. Theoretical part is concerned with new theoretical pieces of knowledge in the marketing field and its research. The thesis includes finding marketing research which shows weak and strong points of the company. On base of this research the, company will formulate future plans for its development.

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