National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Lojalita návštěvníka kúpeľnej destinácie
Jankovič, Michal
The diploma thesis deals with evaluation of the visitors loyalty to the spa destinations of Slovak Republic. The aim of the thesis is to identify key quality factors influencing the visitors loyalty to Slovak spa destinations and to clarify differences between clients and providers in their perception of the quality of services. Attention is also paid to clarifying the differences between specific segments of visitors in the terms of their satisfaction and loyalty. On the basis of the results obtained, there are subsequently formulated recommendations relevant to the current state of Slovak spa in order to increase the visitors satisfaction and loyalty to Slovak spa destinations.
Návrh plánu marketingovej komunikácie š.p. SLOVTHERMAE, Kúpele Diamant Dudince pre sezónu 2015/2016
Jankovič, Michal
Bachelor thesis deals with the assessment of the marketing mix of LF Diamant, with an emphasis on marketing communication. It focuses on identify-ing the factors, that would ensure increasing the number of visitors in spa facilities. Attention is also focused on the assessment of the main competitors in the field of spa care. In order to understand the needs of current and potential clients of the company, there were used two questionnaires (103 and 201 respondents) and in-depth interviews with 6 clients of LF Diamant. Results from market research then allowed to formulate appropriate recommendations with the intention of raising the profile of the company on local and international market of spa tourism and increase number of clients in the company during off-season.

See also: similar author names
1 Jankovič, Maroš
3 Jankovič, Milan
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