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National Repository of Grey Literature

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Marketingová strategie firmy Emco při vstupu na zahraniční trhy Zikmundová, Lucie ; Sztogrynová, Miroslava (advisor) ; Marečková, Eva (referee) Tato diplomová práce se zabývá zhodnocením marketingové strategie společnosti Emco při vstupu na zahraniční trhy. Společnost Emco je známá jako výrobce cereálních produktů a distributor značkových zahraničních potravin. Tato práce v krátkosti představuje firmu Emco a podává charakteristiku trhu cereálních výrobků. Těžiště práce spočívá ve zhodnocení marketingové strategie, resp. marketingového mixu firmy. V návaznosti na marketingovou strategii následují kapitoly zabývající se marketingovým výzkumem, strategickým plánováním a SWOT analýzou. Detailed record

See also: similar author names
4	Zikmundová, Linda
1	Zikmundová, Ludmila

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