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Strategické řízení společnosti Ton a.s.
 Zemánková, Nela
Zemánková, N. The bachelor thesis is dedicated to strategic management and proposal strategies for the company, which operates in the wood and furniture industry. The thesis is divided into the two parts. In the theoretical part of the bachelor thesis are described the basic information, which are practically used in the second part of the thesis. The analysis of the external and internal environment was made thanks to PEST analysis, Porter's five forces analysis and financial analysis. After the all analysis is formed the SWOT analysis, where are placed every opportunity, threat, strong and weak qualities, which were analyzed. At the end of the bachelor thesis are suggested strategies for the company TON a. s.
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See also: similar author names
1 Zemánková, Natálie
2 Zemánková, Nikola
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