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National Repository of Grey Literature

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Food quality in the Czech market - regional food Zanklová, Ivana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee) This work deals with the labeling of food quality marks in the EU and the Czech Republic with a focus on Regional food branding. The first chapter describes the labeling of quality brands in the EU and on the Czech market. The second chapter describes the brand and Regional food competition. Then there is the evaluation of our own research on these brands. The last chapter is devoted to creating a new marketing strategy for the store Jednota, consumer cooperatives in Toužim. Detailed record

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