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National Repository of Grey Literature

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Design of Competitive Intelligence System in a Small Company Zajíc, Ivan ; Ptáček, Roman (referee) ; Bartes, František (advisor) The bachelor thesis deals with the design of a Competitive Intelligence system for a small company. The first part is devoted to the theory within Competitive Intelligence, in the second part an analysis of the current state of the company is made. Based on these parts, the design of the Competitive Intelligence process is then developed and the correct method of competitor analysis is determined. Detailed record

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