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Importance and use of marketing activities in a selected company - travel agency Canaria Travel CZ s.r.o.
 ZBOROŇOVÁ, Anežka
The topic of this bachelor thesis is the importance and use of marketing activities in a selected company - travel agency Canaria Travel. The work is divided into two parts. The aim of the theoretical part, based on studied literature, is to characterize the concept and basic terminology of marketing and marketing activities from various authors' perspectives. The practical part is devoted to the characteristics of the selected company and to the implemented marketing activities from the perspective of the marketing manager. The conclusion evaluates the current situation of the company and suggests possible solutions for a change.
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