Home > Search Results: Zámrská, Marcela
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Analysis of Marketing Mix Tools in FORMAT, s.r.o. Bystřice pod Hostýnem
 Zámrská, Marcela ; Kalinová, Hana (advisor) ; Šenk, Daniel (referee)
The bachelor thesis is focused on the analysis of the marketing mix tools in Format Company Ltd. Based on the findings from the literature, which I mentioned in the theoretical part, I describe the current situation in the company. Method used for description is selected to illustrate and correctly introduce the topic. Afterwards the individual tools are analyzed: product, price, distribution (place) and propagation within the company Format s.r.o. There is an analysis of each instrument usage and suggestions for improvement of current situation. The entire work is concluded with the SWOT analysis, which comprehensively views the topic in the chosen company. This thesis will be benefitial not only for the other students, but particularly for the management of the company - to change or modify certainsteps to improve the current situation.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English