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Central Dalmatia - holiday packages for Czech tourists at the Adriatic Sea.
 ZÁVODSKÁ VAHALÍKOVÁ, Lenka
The aim of this bachelor thesis was to prepare two combined beach and activity holiday packages through Central Dalmatia that could withstand the very tough competition on the travel market. The benefit of such combined holidays is that they also include places that some other travel agencies have neglected, but are affordable for a wide range of clients. The tours will appeal especially to those who would like to combine an active holiday in the form of exploring natural attractions and historical monuments with relaxing by the sea on the Central Dalmatian coast. As regards age, the most significant market segments will probably be clients under 30 years old, middle-aged travellers, and seniors who are in good health and physically fit. These packages are not suitable for family holidays due to the full programme and its organization. They are also more demanding as regards physical fitness and time and usually take place at times that are not the most convenient for families.
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