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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The corporate brand building
 Wisterová, Veronika ; Odehnalová, Jitka (advisor) ; Olléová, Michaela (referee)
The target of this master's thesis is to follow the process of corporate brand building of the company Starkl zahradník, to analyse it and to suggest possible improvements. The thesis is divided into four main sections. The first section deals with the theoretical aspects of the corporate brand building. The second section observes the process of brand building of the brand Starkl zahradník. The third section deals with the survey that was carried out and analyse its results. This survey was performed by a questionnaire which was focused on the image and awareness of the corporate brand Starkl zahradník. Then the image was compared with the positioning of this brand. In the last section there are suggested recommendations for improvement of the corporate brand building of the brand Starkl zahradník.
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The corporate brand building
 Wisterová, Veronika ; Průša, Přemysl (advisor) ; Urválková, Lucie (referee)
This study deals with the theme of the corporate brand building. The main aim is to analyze the process of the bulding and directing of the corporate brand. The theoretical part specifies the instruments that firms use for brand building and defines other aspects that are connected to this topic. The practical part applies these instruments on the brand building of the firm Yves Rocher, evaluates their contribution and gives recommendation for their improvement.
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