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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The way to maintain the leading position of company RWE on the market of natural gas in the Czech Republic
 Kvapil, Jaroslav ; Vávra, Oldřich (advisor) ; Vokřál, Pavel (referee)
The thesis deals with the position of company RWE on the market of natural gas as a method used for heating in the Czech Republic and the marketing tools which will help to maintain this position. For this purpose the analysis of natural gas market in the Czech Republic is made as a part of the marketing plan followed by suggested steps that should prevent the household customers from leaving. Alternative ways of heating are also covered briefly, and some of them are advised to be focused on by RWE in future. The goal of the thesis is to propose a solution which would inspire the marketing team of RWE in their own marketing planning.
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