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Techniques of website optimization
 Vodička, Václav ; Lohr, Václav (advisor) ; Halbich, Čestmír (referee)
This work analyzes efficiency of selected optimization techniques for websites. The work includes basic concepts and principles that are used for interpretation of results and demonstration of use of the optimization techniques. To obtain data to evaluate the effectiveness of the optimization techniques are used two tools from Google Inc. The first is Google Search Console (previously Webmaster Tools) and the second is Google Analytics. In these tools are collected data fixed period of time before and after use of optimization technique. The analyzed techniques are link building, use of structured data, changing of title and description, malware on website or use of Sitemap file after creation of a new version of website. The aforementioned techniques are shown either annotated code in case of using programming language, or verbally described and accompanied by pictures. The benefit of the work is to gain knowledge that can be used in the selection of appropriate optimization technique that will lead to increase website traffic or to determine the causes of its decrease.
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See also: similar author names
1 Vodička, Vladimír
4 Vodička, Vlastimil
4 Vodička, Vít
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