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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Communication strategy of Guarant International Ltd.
 Višňovská, Lenka ; Halík, Jaroslav (advisor) ; Fábry, Peter (referee)
The thesis deals with the marketing communication of the selected company. The theoretical part follows the theoretical perspective on marketing communication and particularly marketing of services. The third chapter analyzes a specific company, its activity and market position. The fourth chapter is devoted to communication strategy and communication tools of the company. The last chapter evaluates the tools and gives suggestions to improve communication.
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Marketing communication of a company ProELEKTRO SK Ltd.
 Višňovská, Lenka ; Halík, Jaroslav (advisor) ; Fábry, Petr (referee)
Bakalárska práca sa zaoberá marketingovou komunikáciou vybranej spoločnosti. Úvodné stránky rozoberajú teoretický pohľad na marketingovú komunikáciu. Druhá časť analyzuje vybranú spoločnosť. Analýza zahŕňa jej postavenie na trhu s elektronikou, produkt, stratégiu, konkurenciu, marketingovú komunikáciu a pod. Záverečná časť práce ponúka návrhy možných riešení komunikácie spoločnosti s trhom a to v oblasti reklamy, public relations, podpory predaja a priameho marketingu.
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