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Návrh marketingové komunikace pro vinařství Krásná hora, s.r.o.
 Venclíková, Kateřina
Venclíková, K. Proposal of marketing communication for winery Krásná hora, s. r. o. Bachelor thesis. Brno: Mendel University, 2017. This Bachelor thesis is focused on proposal of marketing communication based on vlogs. The main goal is to decompose marketing communication of winery Krásná hora with the Internet devices. The survey (n = 206) was accessible to the public during November and December 2016. Data were analysed by MS Excel. Although the promotion via vlogs is not so common for companies, it turns out that majority of people have a neutral-positive attitude about vlogging. That is why was created a new concept of vlogs about, which show us, how vlogs will be designed to fit exactly for winery. At the end of the bachelor thesis, there is also a calculation of future acquisition costs.
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1 Venclíková, Klára
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