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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The transformation of the National Theatre and the State Opera from the marketing aspect
 Velichová, Irena ; JEŽEK, Vlastimil (advisor) ; ČUŘÍKOVÁ, Tamara (referee)
The primary purpose of the thesis ?Transformation of the National Theatre and the State Opera from the marketing aspect? is to monitor the process of incorporation of the State Opera into the structure of the National Theatre, putting emphasis on the marketing potential of such process. Evolution of coexistence of the National Theatre with the State Opera sets the topic of transformation into historical consequences and offers the overview of different operational models and cooperation between both institutions. The core of the thesis is a reflexion of the current marketing of the National Theatre and explanation of the meaning and needs of arts marketing in general, especially mentioning the potential of brand marketing. In the practical part of the thesis I present an idea of a campaign for the opera ensemble of the National Theatre and the State Opera. I believe that the thesis ?Transformation of the National Theatre and the State Opera from the marketing aspect? will be an asset to all future readers who should be able to look into the process of this transformation and see it not only as a historically and organizationally complicated process but mainly as an opportunity for the National Theatre to redefine mission and target of its marketing strategy.
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Festivals of literature
 Velichová, Irena ; Ježek, Vlastimil (advisor) ; Zborník, František (referee)
This bachelor thesis is dedicated to mapping of the current situation of literary festivals and filling the definition of the word connection of the literary festival. The objective is to describe chosen festivals of literature from the arts management view and try to find common characters. I´ll describe every festival inception, the target market, the manner of publicity, financing and the current stage. Simultaneously I attend to the situation of book fairs, which are supporting the present program as a festival of literature. I also consider questions of financing literature actions in the Czech Republic with the emphasis on the part of Ministry of Culture of Czech Republic. This thesis Festival of literature should help readers to understand the way of realization festivals of literature and theirs specifics. It could accommodate also as an instruction manual for the preparation of festival, where the potential organizer could introduce by various approaches to performance his own festival.
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