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National Repository of Grey Literature

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	Case Study of physiotherapy treatment of a patient with the diagnosis of rheumatoid artritis Velecká, Aneta ; Krumlová, Helena (advisor) ; Jarošová, Hana (referee) Summary: Rheumatoid artritis represents the topic of my bachelor thesis. The first part of this text is focused on general arthrology and characteristics of rheumatoid artritis. The second, special part deals with the patient suffering from rheumatoid artritis. Furthermore this part contains of short-term and long-term terapeutic plan, suggestion of therapy and description of every single therapy. Detailed record
	Case Study of physiotherapy treatment of a patient with the diagnosis of rheumatoid artritis Velecká, Aneta ; Krumlová, Helena (advisor) ; Jarošová, Hana (referee) Summary: Rheumatoid artritis represents the topic of my bachelor thesis. The first part of this text is focused on general arthrology and characteristics of rheumatoid artritis. The second, special part deals with the patient suffering from rheumatoid artritis. Furthermore this part contains of short-term and long-term terapeutic plan, suggestion of therapy and description of every single therapy. Detailed record
	Analysis of the Product Portfolio of Pharmaceutical Company MEDA Pharma, Ltd Velecká, Aneta ; Lešetický, Ondřej (advisor) ; Angelovičová, Zuzana (referee) The aim of this study is to analyse the portfolio of the pharmaceutical company Meda Pharma s.r.o. and then, according to the results, suggest a marketing stratégy to be effective up to 2020. The work has two parts, theoretical and practical. The theoretical part explains the basic concepts related to the market, marketing, marketing mix, marketing strategy and its instruments. This part is also dedicated to concepts relating to the pharmaceutical industry. The practical part is focused on analysis of portfolio of the company. I will use the marketing mix, the Boston matrix, evaluate the largest competitors in each product and focus also on the profitability of products of the company. In conclusion, I will propose a marketing strategy to be put in place by 2020. Detailed record

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