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The Studies During the Engagement by Using Process Management
Večerková, Veronika ; Mrnka, Jaroslav (referee) ; Jurová, Marie (advisor)
This bachelor thesis deals with improvment of process management. The first part deals with the basic theoretical knowledge of process management, metodology, rengeneering and also modeling of these processes where it is at most about modeling at Aris software. Second part is about a real company and studies during the engagement from the beginning like material in stock to expedition of a real product. Third part continous about the improvment of process management in the real company.
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Vybrané marketingové nástroje a právní úprava nekalé soutěže
Večerková, Veronika
This diploma thesis with selected marketing tools and legal regulation of unfair competition according to the Commercial code. Whole thesis is divided into two parts. Basic terms important for understanding of issue of unfair competition ac-cording to the Commercial code are analysed in theoretical part. Specifically this dis-sertation aims at selected facts of the case that are described in characterised more detailed. Furthermore, the marketing tools: advertising, guerrilla marketing and viral marketing are explained here. Practical part consists of an evaluation of chosen ad-vertising campaigns from point of view of marketing and legal. A summary of the most common mistakes in marketing communication from point of view of unfair competition and subsequent recommendation of using selected tools from the per-spective of unfair competition action is included as well.
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The Studies During the Engagement by Using Process Management
Večerková, Veronika ; Mrnka, Jaroslav (referee) ; Jurová, Marie (advisor)
This bachelor thesis deals with improvment of process management. The first part deals with the basic theoretical knowledge of process management, metodology, rengeneering and also modeling of these processes where it is at most about modeling at Aris software. Second part is about a real company and studies during the engagement from the beginning like material in stock to expedition of a real product. Third part continous about the improvment of process management in the real company.
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Vybrané marketingové nástroje a právní úprava nekalé soutěže
Večerková, Veronika
This diploma thesis with selected marketing tools and legal regulation of unfair competition according to the Commercial code. Whole thesis is divided into two parts. Basic terms important for understanding of issue of unfair competition ac-cording to the Commercial code are analysed in theoretical part. Specifically this dis-sertation aims at selected facts of the case that are described in characterised more detailed. Furthermore, the marketing tools: advertising, guerrilla marketing and viral marketing are explained here. Practical part consists of an evaluation of chosen ad-vertising campaigns from point of view of marketing and legal. A summary of the most common mistakes in marketing communication from point of view of unfair competition and subsequent recommendation of using selected tools from the per-spective of unfair competition action is included as well.
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