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Russian soft power under Putin: The case of Cyprus
Varnava Tsiappas, Georgios ; Romancov, Michael (advisor) ; Doboš, Bohumil (referee)
This thesis explores Russian soft power in Cyprus and how Russia uses specific techniques and strategies to exert this influence. Divided into eight sections, including a literature review on soft power, key concepts, theoretical framework, research methodology, historical overview and analysis of soft power tools employed by Russia; it reveals that Russia implements diverse methods such as media coverage, religious tactics cultural interventions or economic incentives in order to shape Cyprus' perceptions. Furthermore, the study demonstrates through exploration of domestic politics and societal attitudes towards Russian culture or values that their approach is indeed effective. This thesis, due to its uniqueness, contributes significantly to the academic literature regarding Russian soft power in the Eastern Mediterranean and specifically in Cyprus.
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