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Czech Masters marketing communication
 Vajcík, Antonín ; Průša, Přemysl (advisor) ; Šanda, Jakub (referee)
This bachelor's thesis analyses the marketing communication of the promoting company Relmost by the occasion of organising a golf tournament D+D REAL Czech Masters from tournament series of the European Tour. The aim is to introduce and then to critically evaluate current marketing communication. The first two chapters define basic concepts of marketing with a special focus on marketing communication. Follows presentation of the promoting company Relmost respectively of the golf tournament D+D REAL Czech Masters. The crucial part of bachelor's thesis is analysis of the communication mix by the occasion of promoting the tournament. Thesis on the basis of survey evaluates the effectiveness of existing marketing communication and proposes recommendations for improvement for the upcoming years. Finally, its part is also SWOT analysis.
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